To find the roots of the Techni-Cal super premium pet food brand one needs to travel to Canada. Indeed, more than 35 years ago, the Martin family founded the brand, after extensive research on the true nutritional needs of dogs and cats.
Experience, knowledge and expertise, not the least in researching the finest ingredients suitable to feed dogs and cats in a most natural way, resulted in a product praised by many for its high palatability and digestibility.
The diets for dogs were quickly introduced and adopted by breeders, professional sled dog mushers and sport dog enthusiasts. It is with this community of very demanding experts that the product received the recognition and fame this exquisite brand deserved. And from then on the word was spread about the benefits of the Techni-Cal brand and the great results the products delivered, even in the most strenuous circumstances.
With this professional endorsement as solid foundation, the brand started its conquest of the Canadian specialty retail market.
Techni-Cal enjoyed a rapid rise in market share by providing pet owners with superior quality and nutrition, often exceeding customers expectations.
The Martin family philosophy was to build the Techni-Cal brand with one customer at a time, a strategy that proved to be very successful in Canada.