Blue Chip Feed Limited was founded in 1996 by Clare Blaskey, and was named after her horse, Blue Chip. Having had horses all her life and whilst working for another feed company, Clare knew there had to be a better way of feeding horses and ponies.
This was both veterinary science and the realization of the importance of nutrition in the human athlete had greatly evolved. Feed Balancers were a totally new concept.
Much research had gone on in the USA into the effectiveness of Prebiotics and Probiotics in a variety of animals, and in Kentucky the research had included the horse.
Clare contacted a company that was at the forefront of this research, and they sent someone to see her to explain their product and the amazing beneficial effects it could have on horse’s health. In addition they had also developed organic, chelated minerals.
These natural minerals are attached to a protein and this makes them more easily absorbed and therefore utilized better by the horse. These cutting edge innovations came at a great cost, and everyone told her it would be impossible to sell a sack of feed for over £35. But what the larger feed companies had failed to realize was how cost effective to the horse owner using a feed balancer could be.