{"title":"Alpha Adult Dog Food Sale","description":null,"products":[{"product_id":"alpha-sensitive-complete-adult-dog-food-15kg","title":"Alpha Sensitive Complete Adult Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Adult Dry Dog Food — Gentle British Chicken \u0026amp; Rice for Sensitive Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sensitive is a hypoallergenic complete dry dog food nutritionally formulated for adult dogs with dietary sensitivities. Made with \u003cstrong\u003eBritish chicken and carefully cooked rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this gentle formula delivers 20% protein to support your dog's everyday health without upsetting a sensitive digestive system.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK using British chicken, Alpha Sensitive combines clean, carefully selected ingredients with natural FOS prebiotics and linseed — supporting gut health and coat condition from the inside out, with no added artificial colours or flavours.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — ideal for dogs with wheat or gluten sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade with British Chicken\u003c\/strong\u003e — quality home-grown protein, carefully cooked for digestibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Protein\u003c\/strong\u003e — balanced nutrition for adult dogs with sensitive stomachs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Rice (12%)\u003c\/strong\u003e — gentle, easily digestible carbohydrate source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%) \u0026amp; Fish Meal\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — great value for a hypoallergenic formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes Alpha Sensitive different from Alpha Sensitive Extra?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive uses \u003cstrong\u003eBritish chicken\u003c\/strong\u003e as its primary protein source, making it ideal for dogs with wheat gluten, soya, or dairy sensitivities who tolerate chicken well. \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e uses duck as a novel protein — a better choice for dogs that have also developed a sensitivity to chicken or other common proteins. If your dog is new to a hypoallergenic diet, Alpha Sensitive is a great starting point.\u003c\/p\u003e\n\u003ch3\u003eIs Alpha Sensitive suitable for dogs with itchy skin?\u003c\/h3\u003e\n\u003cp\u003eYes — many cases of itchy skin, hot spots, and coat dullness in dogs are linked to dietary sensitivities, particularly to wheat gluten, soya, or dairy. By eliminating these common triggers and including natural Omega 3 from whole linseed (2.5%) and fish meal, Alpha Sensitive supports healthy skin and coat condition from the inside out. If symptoms persist, consult your vet to rule out environmental or other causes.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between hypoallergenic and grain free?\u003c\/h3\u003e\n\u003cp\u003eHypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is the better choice.\u003c\/p\u003e\n\u003ch3\u003eHow does this support digestive health?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive is carefully cooked to optimise digestibility, making it easier on sensitive stomachs. Fructo-oligosaccharides (FOS, 0.2%) provide a natural prebiotic boost to support a balanced gut microbiome, aiding digestion and nutrient absorption. The combination of white rice and oats provides gentle, easily digestible carbohydrates that are less likely to cause digestive upset than wheat-based alternatives.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 280g per day, a 15kg bag will last around 53 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217132187989,"sku":"5031572046085","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712393332-33975800.jpg?v=1767873964"},{"product_id":"alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg","title":"Alpha Sensitive Extra with Duck \u0026 Rice Adult Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Adult Dry Dog Food — Gentle Duck \u0026amp; Rice Formula for Sensitive Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sensitive Extra is a hypoallergenic complete dry dog food crafted for adult dogs with dietary sensitivities or intolerances. Made with \u003cstrong\u003e15.5% duck meal and 23% white rice\u003c\/strong\u003e — and formulated without wheat gluten, soya, or dairy — this gentle formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours or flavours and a carefully selected ingredient list, Alpha Sensitive Extra is a straightforward, trustworthy choice for owners whose dogs need a cleaner, gentler diet without compromising on complete nutrition.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — ideal for dogs with wheat or gluten sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15.5% Duck Meal\u003c\/strong\u003e — a novel protein source, gentle on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced complete nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS to support a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFish Meal \u0026amp; Linseed\u003c\/strong\u003e — natural Omega 3 sources for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium sensitive nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy is duck used as the protein source in Alpha Sensitive Extra?\u003c\/h3\u003e\n\u003cp\u003eDuck is widely recognised as a \u003cstrong\u003enovel protein\u003c\/strong\u003e — meaning most dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to common proteins like chicken or beef, duck offers a gentle, highly digestible alternative that still delivers excellent nutritional value.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between hypoallergenic and grain free?\u003c\/h3\u003e\n\u003cp\u003eHypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by using novel proteins and excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive Extra is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is the better choice.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health and skin condition?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive Extra contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.1%) — to actively support a healthy gut microbiome and smooth digestion. Whole linseed and fish meal provide natural Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to itching, dryness, or skin irritation linked to dietary sensitivities.\u003c\/p\u003e\n\u003ch3\u003eCan I feed this to an active or working dog with sensitivities?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein, Alpha Sensitive Extra provides sufficient nutrition for moderately active adult dogs with sensitivities. For highly active or working dogs that don't have sensitivity issues, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217428443477,"sku":"5031572054103","price":30.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712400206-22654400.jpg?v=1767876037"},{"product_id":"alpha-working-maintenance-complete-adult-dog-food-15kg","title":"Alpha Working Maintenance Complete Adult Dry Dog Food 15kg","description":"\u003ch2\u003eComplete Adult Dry Dog Food — Energy-Controlled Nutrition for Working \u0026amp; Everyday Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Working Maintenance is a complete and balanced dry dog food formulated for adult dogs of all breeds — from \u003cstrong\u003eactive working and racing dogs\u003c\/strong\u003e to those needing a carefully managed, energy-controlled diet. Made with 21% beef meat meal and carefully cooked cereals, every ingredient is blended to optimise digestion and deliver wholesome, sustained nutrition.\u003c\/p\u003e\n\u003cp\u003eWith added vitamins, minerals, and natural FOS prebiotics, Alpha Working Maintenance supports your dog's overall health and vitality — and its versatile formula makes it ideal as a standalone diet or as a base to which extra meat or fish protein can be added for more demanding working conditions.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e21% Beef Meat Meal\u003c\/strong\u003e — quality British protein for muscle maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e19% Protein\u003c\/strong\u003e — energy-controlled formula suitable for all adult breeds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics\u003c\/strong\u003e — fructo-oligosaccharides (0.1%) to support digestive health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdded Vitamins \u0026amp; Minerals\u003c\/strong\u003e — nutritionally complete for everyday health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdeal for Overweight Dogs\u003c\/strong\u003e — lower energy density helps manage weight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Base Diet\u003c\/strong\u003e — add extra meat or fish for harder-working dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, straightforward nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — excellent everyday value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIs Alpha Working Maintenance suitable for all adult dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — Alpha Working Maintenance is formulated as a complete diet for adult dogs of all breeds and sizes. Its energy-controlled formula makes it particularly well suited to dogs that are less active, prone to weight gain, or in a maintenance phase between working seasons. For highly active or competition dogs, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eCan I use this as a base diet for working dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — one of the key strengths of Alpha Working Maintenance is its versatility. For dogs in harder work or racing, simply add extra meat or fish protein to increase caloric intake as needed. This makes it a cost-effective and flexible option for kennels and multi-dog households with varying activity levels.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for overweight dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — the lower energy density of Alpha Working Maintenance makes it a practical choice for dogs that need to lose or maintain weight. The 19% protein level still supports muscle maintenance while the controlled calorie content helps manage body condition. Always consult your vet before putting a dog on a weight management programme.\u003c\/p\u003e\n\u003ch3\u003eHow does this support digestive health?\u003c\/h3\u003e\n\u003cp\u003eAlpha Working Maintenance contains fructo-oligosaccharides (FOS) at 0.1% — a natural prebiotic that supports a healthy gut microbiome and smooth digestion. All meat and cereals are carefully cooked and blended to ensure optimal digestibility, making this a gentle option for dogs with sensitive stomachs.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 310g per day, a 15kg bag will last around 48 days. For kennels or multi-dog households, the 15kg size offers excellent value and fewer reorders.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217450103125,"sku":"5031572043251","price":21.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712396744-29644400.jpg?v=1767876477"},{"product_id":"alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg","title":"Alpha Grain Free Adult Chicken, Potato \u0026 Veg Dry Dog Food 15kg","description":"\u003ch2\u003eGrain Free Adult Dry Dog Food — Hypoallergenic Chicken, Potato \u0026amp; Veg Formula\u003c\/h2\u003e\n\u003cp\u003eAlpha Grain Free is a hypoallergenic complete dry dog food crafted for active adult dogs with sensitivities or those who simply thrive on a grain-free diet. Made with \u003cstrong\u003echicken, potato and vegetables\u003c\/strong\u003e — and free from grain, soya and dairy — this carefully balanced formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no artificial colours or flavours and a clean ingredient list, Alpha Grain Free is a straightforward choice for owners who want premium hypoallergenic nutrition without the premium price tag.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Grain Free\u003c\/strong\u003e — ideal for dogs with grain sensitivities or allergies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e14% Poultry Meal\u003c\/strong\u003e — quality protein to support muscle maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS for a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and a glossy coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotato \u0026amp; Whole Peas\u003c\/strong\u003e — gentle, easily digestible carbohydrate base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Grain, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — great value for a grain-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch3\u003eIs Alpha Grain Free suitable for dogs with allergies?\u003c\/h3\u003e\n\u003cp\u003eYes — Alpha Grain Free is specifically formulated as a hypoallergenic diet, free from grain, soya, and dairy. It is ideal for dogs with diagnosed grain intolerances or those with sensitive stomachs that respond better to a cleaner ingredient list. If your dog has a specific protein sensitivity as well, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e uses duck as a novel protein alongside a wheat-gluten-free formula.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this different from a standard complete dog food?\u003c\/h3\u003e\n\u003cp\u003eUnlike standard dog foods that use wheat, barley, or other grains as a carbohydrate base, Alpha Grain Free uses potato and whole peas — gentler on the digestive system and less likely to trigger sensitivities. The dual prebiotic blend (FOS \u0026amp; MOS) and linseed also go beyond basic nutrition to actively support gut health and coat condition.\u003c\/p\u003e\n\u003ch3\u003eCan active and working dogs eat Alpha Grain Free?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein and with a higher fat content, Alpha Grain Free is well suited to active adult dogs. For dogs in very hard work or competition who don't require a grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow does this support skin and coat health?\u003c\/h3\u003e\n\u003cp\u003eWhole linseed (2.5%) provides a natural source of Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to dryness, itching, or irritation often associated with grain sensitivities.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households on a grain-free diet.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217484673365,"sku":"5031572032736","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712585417-36968100.jpg?v=1767877363"},{"product_id":"alpha-junior-sporting-chicken-rice-dog-food-15kg","title":"Alpha Junior \u0026 Sporting Chicken \u0026 Rice Dry Dog Food 15kg","description":"\u003ch2\u003eComplete Chicken \u0026amp; Rice Dog Food — Built for Growing \u0026amp; Active Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting is a carefully formulated complete dry dog food designed for \u003cstrong\u003eyoung dogs from 6 months old\u003c\/strong\u003e and \u003cstrong\u003eactive sporting dogs\u003c\/strong\u003e with higher nutritional demands. Made with 28% poultry meal and 26% white rice, it delivers the protein, energy, and digestive support that growing and working dogs need to perform at their best.\u003c\/p\u003e\n\u003cp\u003eFree from artificial colours, flavours, soya, and dairy — with natural prebiotics and salmon oil added — this is clean, honest nutrition for dogs that demand more.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e28% Poultry Meal\u003c\/strong\u003e — high-quality protein to support growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24% Protein\u003c\/strong\u003e — higher than standard adult foods, matched to junior and sporting needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy output\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalmon Oil\u003c\/strong\u003e — natural Omega 3 for healthy skin and a glossy coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Prebiotics (FOS)\u003c\/strong\u003e — chicory root extract to support gut health and smooth digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, straightforward nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — excellent value for active households\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat age is Alpha Junior \u0026amp; Sporting suitable for?\u003c\/h3\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting is designed for dogs from \u003cstrong\u003e6 months old\u003c\/strong\u003e onwards. The larger kibble size is specifically suited to dogs who have moved beyond a puppy starter diet. For younger puppies, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg\"\u003eAlpha Sporting Puppy\u003c\/a\u003e is the ideal starting point.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working and sporting dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — the 24% protein and higher fat content make Alpha Junior \u0026amp; Sporting well suited to active and sporting dogs with elevated energy demands. For dogs in very hard work or competition, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Adult Chicken \u0026amp; Rice\u003c\/a\u003e offers 30% protein for maximum performance.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health?\u003c\/h3\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting contains chicory root extract, a natural source of prebiotic FOS (0.3%), which helps maintain a healthy gut microbiome and supports smooth digestion — particularly beneficial for young dogs whose digestive systems are still developing.\u003c\/p\u003e\n\u003ch3\u003eWhen should I transition to an adult formula?\u003c\/h3\u003e\n\u003cp\u003eWhen your dog reaches full maturity — typically 12–18 months depending on breed size — transition to \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Adult Chicken \u0026amp; Rice\u003c\/a\u003e for continued high-protein support, or \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e if your dog has dietary sensitivities.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized active dog (around 20kg) eating approximately 280g per day, a 15kg bag will last around 53 days. For working dogs or multi-dog households, the 15kg size offers excellent value and fewer reorders.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217640223061,"sku":"5031572000070","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712590636-76750100.jpg?v=1767879931"}],"url":"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-adult-dog-food-sale.oembed","provider":"Feedem","version":"1.0","type":"link"}