{"title":"Alpha Grain Free Dog Food Sale","description":null,"products":[{"product_id":"alpha-sensitive-complete-adult-dog-food-15kg","title":"Alpha Sensitive Complete Adult Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Adult Dry Dog Food — Gentle British Chicken \u0026amp; Rice for Sensitive Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sensitive is a hypoallergenic complete dry dog food nutritionally formulated for adult dogs with dietary sensitivities. Made with \u003cstrong\u003eBritish chicken and carefully cooked rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this gentle formula delivers 20% protein to support your dog's everyday health without upsetting a sensitive digestive system.\u003c\/p\u003e\n\u003cp\u003eManufactured in the UK using British chicken, Alpha Sensitive combines clean, carefully selected ingredients with natural FOS prebiotics and linseed — supporting gut health and coat condition from the inside out, with no added artificial colours or flavours.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — ideal for dogs with wheat or gluten sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade with British Chicken\u003c\/strong\u003e — quality home-grown protein, carefully cooked for digestibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e20% Protein\u003c\/strong\u003e — balanced nutrition for adult dogs with sensitive stomachs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Rice (12%)\u003c\/strong\u003e — gentle, easily digestible carbohydrate source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%) \u0026amp; Fish Meal\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — great value for a hypoallergenic formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat makes Alpha Sensitive different from Alpha Sensitive Extra?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive uses \u003cstrong\u003eBritish chicken\u003c\/strong\u003e as its primary protein source, making it ideal for dogs with wheat gluten, soya, or dairy sensitivities who tolerate chicken well. \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e uses duck as a novel protein — a better choice for dogs that have also developed a sensitivity to chicken or other common proteins. If your dog is new to a hypoallergenic diet, Alpha Sensitive is a great starting point.\u003c\/p\u003e\n\u003ch3\u003eIs Alpha Sensitive suitable for dogs with itchy skin?\u003c\/h3\u003e\n\u003cp\u003eYes — many cases of itchy skin, hot spots, and coat dullness in dogs are linked to dietary sensitivities, particularly to wheat gluten, soya, or dairy. By eliminating these common triggers and including natural Omega 3 from whole linseed (2.5%) and fish meal, Alpha Sensitive supports healthy skin and coat condition from the inside out. If symptoms persist, consult your vet to rule out environmental or other causes.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between hypoallergenic and grain free?\u003c\/h3\u003e\n\u003cp\u003eHypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is the better choice.\u003c\/p\u003e\n\u003ch3\u003eHow does this support digestive health?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive is carefully cooked to optimise digestibility, making it easier on sensitive stomachs. Fructo-oligosaccharides (FOS, 0.2%) provide a natural prebiotic boost to support a balanced gut microbiome, aiding digestion and nutrient absorption. The combination of white rice and oats provides gentle, easily digestible carbohydrates that are less likely to cause digestive upset than wheat-based alternatives.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 280g per day, a 15kg bag will last around 53 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217132187989,"sku":"5031572046085","price":25.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712393332-33975800.jpg?v=1767873964"},{"product_id":"alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg","title":"Alpha Grain Free Adult Chicken, Potato \u0026 Veg Dry Dog Food 15kg","description":"\u003ch2\u003eGrain Free Adult Dry Dog Food — Hypoallergenic Chicken, Potato \u0026amp; Veg Formula\u003c\/h2\u003e\n\u003cp\u003eAlpha Grain Free is a hypoallergenic complete dry dog food crafted for active adult dogs with sensitivities or those who simply thrive on a grain-free diet. Made with \u003cstrong\u003echicken, potato and vegetables\u003c\/strong\u003e — and free from grain, soya and dairy — this carefully balanced formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no artificial colours or flavours and a clean ingredient list, Alpha Grain Free is a straightforward choice for owners who want premium hypoallergenic nutrition without the premium price tag.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Grain Free\u003c\/strong\u003e — ideal for dogs with grain sensitivities or allergies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e14% Poultry Meal\u003c\/strong\u003e — quality protein to support muscle maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS for a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and a glossy coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotato \u0026amp; Whole Peas\u003c\/strong\u003e — gentle, easily digestible carbohydrate base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Grain, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — great value for a grain-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch3\u003eIs Alpha Grain Free suitable for dogs with allergies?\u003c\/h3\u003e\n\u003cp\u003eYes — Alpha Grain Free is specifically formulated as a hypoallergenic diet, free from grain, soya, and dairy. It is ideal for dogs with diagnosed grain intolerances or those with sensitive stomachs that respond better to a cleaner ingredient list. If your dog has a specific protein sensitivity as well, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e uses duck as a novel protein alongside a wheat-gluten-free formula.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this different from a standard complete dog food?\u003c\/h3\u003e\n\u003cp\u003eUnlike standard dog foods that use wheat, barley, or other grains as a carbohydrate base, Alpha Grain Free uses potato and whole peas — gentler on the digestive system and less likely to trigger sensitivities. The dual prebiotic blend (FOS \u0026amp; MOS) and linseed also go beyond basic nutrition to actively support gut health and coat condition.\u003c\/p\u003e\n\u003ch3\u003eCan active and working dogs eat Alpha Grain Free?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein and with a higher fat content, Alpha Grain Free is well suited to active adult dogs. For dogs in very hard work or competition who don't require a grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow does this support skin and coat health?\u003c\/h3\u003e\n\u003cp\u003eWhole linseed (2.5%) provides a natural source of Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to dryness, itching, or irritation often associated with grain sensitivities.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households on a grain-free diet.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217484673365,"sku":"5031572032736","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712585417-36968100.jpg?v=1767877363"}],"url":"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-grain-free-dog-food-sale.oembed","provider":"Feedem","version":"1.0","type":"link"}