{"title":"Alpha Hypo-allergenic Dog Food Sale","description":null,"products":[{"product_id":"alpha-sporting-puppy-chicken-rice-dog-food-15kg","title":"Alpha Sporting Puppy Chicken \u0026 Rice Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Puppy Dry Dog Food — High-Protein Chicken \u0026amp; Rice for Growing Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with \u003cstrong\u003e26% poultry meal and 26% white rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.\u003c\/p\u003e\n\u003cp\u003eUsing only the highest quality ingredients and containing no added artificial colours or flavours, Alpha Sporting Puppy is a clean, trustworthy choice for owners who want premium hypoallergenic nutrition from day one.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — gentle on sensitive puppy digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% Poultry Meal\u003c\/strong\u003e — highest quality chicken protein for growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e29% Protein \u0026amp; 17% Fat\u003c\/strong\u003e — high-energy nutrition to support active, growing puppies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy developing gut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e — natural B vitamins to support energy metabolism and vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for puppies with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean nutrition from the start\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted by British breeders and working dog owners for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium puppy nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat age is Alpha Sporting Puppy suitable for?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is suitable from weaning right through to 6–9 months of age depending on breed size. Toy and small breeds typically transition to adult food earlier (around 6 months), while large and giant breeds may continue on puppy food up to 12–18 months. When your puppy is ready, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-junior-sporting-chicken-rice-dog-food-15kg\"\u003eAlpha Junior \u0026amp; Sporting Chicken \u0026amp; Rice\u003c\/a\u003e is the natural next step from 6 months, followed by \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance\u003c\/a\u003e at full maturity.\u003c\/p\u003e\n\u003ch3\u003eWhy is this formula hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health in puppies?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working dog breeds and sporting puppies?\u003c\/h3\u003e\n\u003cp\u003eYes — the name reflects the formula's suitability for active, sporting, and working dog breeds. The 29% protein and 17% fat content provides the caloric density and muscle-building nutrition that high-energy breeds like spaniels, labradors, pointers, and lurchers need during their growth phase. The hypoallergenic formula also makes it ideal for breeds known to have sensitive stomachs.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-breed puppy (expected adult weight 15–20kg) eating approximately 300g per day, a 15kg bag will last around 50 days. For breeders or multi-puppy households, the 15kg size offers outstanding value. New to Alpha Sporting Puppy? Try the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg\"\u003e3kg bag\u003c\/a\u003e first to make sure your puppy loves it.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for every stage of your dog's life.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217347932501,"sku":"5031572032620","price":28.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712654745-89571100.jpg?v=1767875211"},{"product_id":"alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg","title":"Alpha Sensitive Extra with Duck \u0026 Rice Adult Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Adult Dry Dog Food — Gentle Duck \u0026amp; Rice Formula for Sensitive Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sensitive Extra is a hypoallergenic complete dry dog food crafted for adult dogs with dietary sensitivities or intolerances. Made with \u003cstrong\u003e15.5% duck meal and 23% white rice\u003c\/strong\u003e — and formulated without wheat gluten, soya, or dairy — this gentle formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours or flavours and a carefully selected ingredient list, Alpha Sensitive Extra is a straightforward, trustworthy choice for owners whose dogs need a cleaner, gentler diet without compromising on complete nutrition.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — ideal for dogs with wheat or gluten sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15.5% Duck Meal\u003c\/strong\u003e — a novel protein source, gentle on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced complete nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS to support a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFish Meal \u0026amp; Linseed\u003c\/strong\u003e — natural Omega 3 sources for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium sensitive nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy is duck used as the protein source in Alpha Sensitive Extra?\u003c\/h3\u003e\n\u003cp\u003eDuck is widely recognised as a \u003cstrong\u003enovel protein\u003c\/strong\u003e — meaning most dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to common proteins like chicken or beef, duck offers a gentle, highly digestible alternative that still delivers excellent nutritional value.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between hypoallergenic and grain free?\u003c\/h3\u003e\n\u003cp\u003eHypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by using novel proteins and excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive Extra is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is the better choice.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health and skin condition?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive Extra contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.1%) — to actively support a healthy gut microbiome and smooth digestion. Whole linseed and fish meal provide natural Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to itching, dryness, or skin irritation linked to dietary sensitivities.\u003c\/p\u003e\n\u003ch3\u003eCan I feed this to an active or working dog with sensitivities?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein, Alpha Sensitive Extra provides sufficient nutrition for moderately active adult dogs with sensitivities. For highly active or working dogs that don't have sensitivity issues, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217428443477,"sku":"5031572054103","price":30.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712400206-22654400.jpg?v=1767876037"},{"product_id":"alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg","title":"Alpha Grain Free Adult Chicken, Potato \u0026 Veg Dry Dog Food 15kg","description":"\u003ch2\u003eGrain Free Adult Dry Dog Food — Hypoallergenic Chicken, Potato \u0026amp; Veg Formula\u003c\/h2\u003e\n\u003cp\u003eAlpha Grain Free is a hypoallergenic complete dry dog food crafted for active adult dogs with sensitivities or those who simply thrive on a grain-free diet. Made with \u003cstrong\u003echicken, potato and vegetables\u003c\/strong\u003e — and free from grain, soya and dairy — this carefully balanced formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no artificial colours or flavours and a clean ingredient list, Alpha Grain Free is a straightforward choice for owners who want premium hypoallergenic nutrition without the premium price tag.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Grain Free\u003c\/strong\u003e — ideal for dogs with grain sensitivities or allergies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e14% Poultry Meal\u003c\/strong\u003e — quality protein to support muscle maintenance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS for a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and a glossy coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotato \u0026amp; Whole Peas\u003c\/strong\u003e — gentle, easily digestible carbohydrate base\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Grain, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — great value for a grain-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch3\u003eIs Alpha Grain Free suitable for dogs with allergies?\u003c\/h3\u003e\n\u003cp\u003eYes — Alpha Grain Free is specifically formulated as a hypoallergenic diet, free from grain, soya, and dairy. It is ideal for dogs with diagnosed grain intolerances or those with sensitive stomachs that respond better to a cleaner ingredient list. If your dog has a specific protein sensitivity as well, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e uses duck as a novel protein alongside a wheat-gluten-free formula.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this different from a standard complete dog food?\u003c\/h3\u003e\n\u003cp\u003eUnlike standard dog foods that use wheat, barley, or other grains as a carbohydrate base, Alpha Grain Free uses potato and whole peas — gentler on the digestive system and less likely to trigger sensitivities. The dual prebiotic blend (FOS \u0026amp; MOS) and linseed also go beyond basic nutrition to actively support gut health and coat condition.\u003c\/p\u003e\n\u003ch3\u003eCan active and working dogs eat Alpha Grain Free?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein and with a higher fat content, Alpha Grain Free is well suited to active adult dogs. For dogs in very hard work or competition who don't require a grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow does this support skin and coat health?\u003c\/h3\u003e\n\u003cp\u003eWhole linseed (2.5%) provides a natural source of Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to dryness, itching, or irritation often associated with grain sensitivities.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households on a grain-free diet.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217484673365,"sku":"5031572032736","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712585417-36968100.jpg?v=1767877363"}],"url":"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-hypo-allergenic-dog-food-sale.oembed","provider":"Feedem","version":"1.0","type":"link"}