{"title":"Department: Dog Food \u003e Dog \u003e Puppy \/ Junior Dog Food, Brand: Alpha Feeds","description":null,"products":[{"product_id":"alpha-sporting-puppy-chicken-rice-dog-food-3kg","title":"Alpha Sporting Puppy Chicken \u0026 Rice Dry Dog Food 3kg","description":"\u003ch2\u003eHypoallergenic Puppy Dry Dog Food — Chicken \u0026amp; Rice Starter Bag for Growing Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with \u003cstrong\u003e26% poultry meal and 26% white rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.\u003c\/p\u003e\n\u003cp\u003eThe 3kg bag is the perfect way to introduce Alpha Sporting Puppy to your dog — ideal for new puppy owners, smaller breeds, or anyone wanting to try the formula before committing to a larger bag.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — gentle on sensitive puppy digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% Poultry Meal\u003c\/strong\u003e — highest quality chicken protein for growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e29% Protein \u0026amp; 17% Fat\u003c\/strong\u003e — high-energy nutrition to support active, growing puppies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy developing gut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e — natural B vitamins to support energy metabolism and vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for puppies with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean nutrition from the start\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted by British breeders and working dog owners for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium puppy nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose the 3kg bag?\u003c\/h3\u003e\n\u003cp\u003eThe 3kg bag is ideal for new puppy owners trying Alpha Sporting Puppy for the first time, owners of toy or small breeds with lower daily intake, or anyone transitioning a puppy onto a new food and wanting to start with a smaller quantity. Once you know your puppy loves it, the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-15kg\"\u003e15kg bag\u003c\/a\u003e offers outstanding value for medium, large, and giant breeds or multi-puppy households.\u003c\/p\u003e\n\u003ch3\u003eWhy is this formula hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health in puppies?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 3kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a small breed puppy (expected adult weight 5–10kg) eating approximately 150g per day, a 3kg bag will last around 20 days. For a toy breed eating around 80g per day, it will last approximately 37 days. For medium or larger breeds with higher daily intake, the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-15kg\"\u003e15kg bag\u003c\/a\u003e is the more economical choice.\u003c\/p\u003e\n\u003ch3\u003eWhat comes next when my puppy is ready for adult food?\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-junior-sporting-chicken-rice-dog-food-15kg\"\u003eAlpha Junior \u0026amp; Sporting Chicken \u0026amp; Rice\u003c\/a\u003e is the natural next step from 6 months, bridging the gap between puppy and adult nutrition. For fully mature dogs, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak adult performance.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for every stage of your dog's life.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217228656981,"sku":"5031572032521","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712654403-37616800.jpg?v=1767874493"},{"product_id":"alpha-sporting-puppy-chicken-rice-dog-food-15kg","title":"Alpha Sporting Puppy Chicken \u0026 Rice Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Puppy Dry Dog Food — High-Protein Chicken \u0026amp; Rice for Growing Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with \u003cstrong\u003e26% poultry meal and 26% white rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.\u003c\/p\u003e\n\u003cp\u003eUsing only the highest quality ingredients and containing no added artificial colours or flavours, Alpha Sporting Puppy is a clean, trustworthy choice for owners who want premium hypoallergenic nutrition from day one.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — gentle on sensitive puppy digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% Poultry Meal\u003c\/strong\u003e — highest quality chicken protein for growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e29% Protein \u0026amp; 17% Fat\u003c\/strong\u003e — high-energy nutrition to support active, growing puppies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy developing gut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e — natural B vitamins to support energy metabolism and vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for puppies with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean nutrition from the start\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted by British breeders and working dog owners for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium puppy nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat age is Alpha Sporting Puppy suitable for?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is suitable from weaning right through to 6–9 months of age depending on breed size. Toy and small breeds typically transition to adult food earlier (around 6 months), while large and giant breeds may continue on puppy food up to 12–18 months. When your puppy is ready, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-junior-sporting-chicken-rice-dog-food-15kg\"\u003eAlpha Junior \u0026amp; Sporting Chicken \u0026amp; Rice\u003c\/a\u003e is the natural next step from 6 months, followed by \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance\u003c\/a\u003e at full maturity.\u003c\/p\u003e\n\u003ch3\u003eWhy is this formula hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health in puppies?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working dog breeds and sporting puppies?\u003c\/h3\u003e\n\u003cp\u003eYes — the name reflects the formula's suitability for active, sporting, and working dog breeds. The 29% protein and 17% fat content provides the caloric density and muscle-building nutrition that high-energy breeds like spaniels, labradors, pointers, and lurchers need during their growth phase. The hypoallergenic formula also makes it ideal for breeds known to have sensitive stomachs.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-breed puppy (expected adult weight 15–20kg) eating approximately 300g per day, a 15kg bag will last around 50 days. For breeders or multi-puppy households, the 15kg size offers outstanding value. New to Alpha Sporting Puppy? Try the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg\"\u003e3kg bag\u003c\/a\u003e first to make sure your puppy loves it.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for every stage of your dog's life.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217347932501,"sku":"5031572032620","price":28.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712654745-89571100.jpg?v=1767875211"},{"product_id":"alpha-junior-sporting-chicken-rice-dog-food-15kg","title":"Alpha Junior \u0026 Sporting Chicken \u0026 Rice Dry Dog Food 15kg","description":"\u003ch2\u003eComplete Chicken \u0026amp; Rice Dog Food — Built for Growing \u0026amp; Active Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting is a carefully formulated complete dry dog food designed for \u003cstrong\u003eyoung dogs from 6 months old\u003c\/strong\u003e and \u003cstrong\u003eactive sporting dogs\u003c\/strong\u003e with higher nutritional demands. Made with 28% poultry meal and 26% white rice, it delivers the protein, energy, and digestive support that growing and working dogs need to perform at their best.\u003c\/p\u003e\n\u003cp\u003eFree from artificial colours, flavours, soya, and dairy — with natural prebiotics and salmon oil added — this is clean, honest nutrition for dogs that demand more.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e28% Poultry Meal\u003c\/strong\u003e — high-quality protein to support growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24% Protein\u003c\/strong\u003e — higher than standard adult foods, matched to junior and sporting needs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy output\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalmon Oil\u003c\/strong\u003e — natural Omega 3 for healthy skin and a glossy coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Prebiotics (FOS)\u003c\/strong\u003e — chicory root extract to support gut health and smooth digestion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, straightforward nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — excellent value for active households\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat age is Alpha Junior \u0026amp; Sporting suitable for?\u003c\/h3\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting is designed for dogs from \u003cstrong\u003e6 months old\u003c\/strong\u003e onwards. The larger kibble size is specifically suited to dogs who have moved beyond a puppy starter diet. For younger puppies, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg\"\u003eAlpha Sporting Puppy\u003c\/a\u003e is the ideal starting point.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working and sporting dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — the 24% protein and higher fat content make Alpha Junior \u0026amp; Sporting well suited to active and sporting dogs with elevated energy demands. For dogs in very hard work or competition, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Adult Chicken \u0026amp; Rice\u003c\/a\u003e offers 30% protein for maximum performance.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health?\u003c\/h3\u003e\n\u003cp\u003eAlpha Junior \u0026amp; Sporting contains chicory root extract, a natural source of prebiotic FOS (0.3%), which helps maintain a healthy gut microbiome and supports smooth digestion — particularly beneficial for young dogs whose digestive systems are still developing.\u003c\/p\u003e\n\u003ch3\u003eWhen should I transition to an adult formula?\u003c\/h3\u003e\n\u003cp\u003eWhen your dog reaches full maturity — typically 12–18 months depending on breed size — transition to \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Adult Chicken \u0026amp; Rice\u003c\/a\u003e for continued high-protein support, or \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e if your dog has dietary sensitivities.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized active dog (around 20kg) eating approximately 280g per day, a 15kg bag will last around 53 days. For working dogs or multi-dog households, the 15kg size offers excellent value and fewer reorders.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217640223061,"sku":"5031572000070","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712590636-76750100.jpg?v=1767879931"}],"url":"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-puppy-junior-dog-food.oembed","provider":"Feedem","version":"1.0","type":"link"}