{"title":"Puppy Sale","description":null,"products":[{"product_id":"wagg-training-with-chicken-beef-dog-treats-125g","title":"Wagg Training With Chicken \u0026 Beef Dog Treats 125g","description":"\u003cp\u003eWagg Training With Chicken \u0026amp; Beef Dog Treats 125g\u003c\/p\u003e\n\u003cp\u003eWagg training treats are oven bakes meaty bone shaped dog treats with three delicious flavours in chicken, beef and lamb with added yoghurt for healthy teeth and bones. Enriched with Vitamins \u0026amp; Minerals these treats are great as a reward or for training. These treats are a complementary dog treat for all dogs 8 weeks and over.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal Training Dog Treat\u003c\/li\u003e\n\u003cli\u003eHealthy Teeth \u0026amp; Bones\u003c\/li\u003e\n\u003cli\u003eOven Baked For Great Taste\u003c\/li\u003e\n\u003cli\u003eNo Added Sugar\u003c\/li\u003e\n\u003cli\u003eIdeal For Dogs 8 Weeks+\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wagg","offers":[{"title":"Default Title","offer_id":52217255559509,"sku":"5013919001018","price":1.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1727099365-45840400.jpg?v=1767874637"},{"product_id":"alpha-sporting-puppy-chicken-rice-dog-food-15kg","title":"Alpha Sporting Puppy Chicken \u0026 Rice Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Puppy Dry Dog Food — High-Protein Chicken \u0026amp; Rice for Growing Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with \u003cstrong\u003e26% poultry meal and 26% white rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.\u003c\/p\u003e\n\u003cp\u003eUsing only the highest quality ingredients and containing no added artificial colours or flavours, Alpha Sporting Puppy is a clean, trustworthy choice for owners who want premium hypoallergenic nutrition from day one.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — gentle on sensitive puppy digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% Poultry Meal\u003c\/strong\u003e — highest quality chicken protein for growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e29% Protein \u0026amp; 17% Fat\u003c\/strong\u003e — high-energy nutrition to support active, growing puppies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy developing gut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e — natural B vitamins to support energy metabolism and vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for puppies with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean nutrition from the start\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted by British breeders and working dog owners for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium puppy nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat age is Alpha Sporting Puppy suitable for?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is suitable from weaning right through to 6–9 months of age depending on breed size. Toy and small breeds typically transition to adult food earlier (around 6 months), while large and giant breeds may continue on puppy food up to 12–18 months. When your puppy is ready, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-junior-sporting-chicken-rice-dog-food-15kg\"\u003eAlpha Junior \u0026amp; Sporting Chicken \u0026amp; Rice\u003c\/a\u003e is the natural next step from 6 months, followed by \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance\u003c\/a\u003e at full maturity.\u003c\/p\u003e\n\u003ch3\u003eWhy is this formula hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health in puppies?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working dog breeds and sporting puppies?\u003c\/h3\u003e\n\u003cp\u003eYes — the name reflects the formula's suitability for active, sporting, and working dog breeds. The 29% protein and 17% fat content provides the caloric density and muscle-building nutrition that high-energy breeds like spaniels, labradors, pointers, and lurchers need during their growth phase. The hypoallergenic formula also makes it ideal for breeds known to have sensitive stomachs.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-breed puppy (expected adult weight 15–20kg) eating approximately 300g per day, a 15kg bag will last around 50 days. For breeders or multi-puppy households, the 15kg size offers outstanding value. New to Alpha Sporting Puppy? Try the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg\"\u003e3kg bag\u003c\/a\u003e first to make sure your puppy loves it.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for every stage of your dog's life.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217347932501,"sku":"5031572032620","price":28.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712654745-89571100.jpg?v=1767875211"},{"product_id":"beta-puppy-small-breed-chicken-dry-dog-food-2kg","title":"Beta Puppy Small Breed Chicken Dry Dog Food 2kg","description":"\u003cp\u003eBeta Puppy Small Breed Chicken Dry Dog Food 2kg\u003c\/p\u003e\n\u003cp\u003eBeta's nutrition for small breed puppies includes antioxidants to support natural defences, and DHA that’s essential for growing puppies. Small Breed Puppy has been formulated with selected natural ingredients and natural prebiotics to support digestive health, to help make sure your puppy is ready to explore the world every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTailored Nutrition\u003c\/li\u003e\n\u003cli\u003eHealthy Immune System\u003c\/li\u003e\n\u003cli\u003eNo Added Artificial Colours\u003c\/li\u003e\n\u003cli\u003eNo Flavours Or Preservatives\u003c\/li\u003e\n\u003cli\u003eBrain And Vision Development\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beta","offers":[{"title":"Default Title","offer_id":52217491849557,"sku":"7613036469982","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1563892500-49210300.jpg?v=1767877375"},{"product_id":"beta-puppy-chicken-dry-dog-food-2kg","title":"Beta Puppy Chicken Dry Dog Food 2kg","description":"\u003cp\u003eBeta Puppy Chicken Dry Dog Food 2kg\u003c\/p\u003e\n\u003cp\u003eBeta Puppy with chicken is tailored nutrition for puppies that includes antioxidants to support natural defences, and DHA that’s essential for growing puppies.\u003c\/p\u003e\n\u003cp\u003eIt's also suitable for gestation and lactation and also ideal for adult toy dogs as well as there is no added artificial colours, flavours or preservatives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual Shape Kibble\u003c\/li\u003e\n\u003cli\u003eNatural Prebiotic\u003c\/li\u003e\n\u003cli\u003eIdeal For Adult Toy Dogs\u003c\/li\u003e\n\u003cli\u003eNo Added Artificial Colours\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beta","offers":[{"title":"Default Title","offer_id":52217492144469,"sku":"7613036470162","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1563894351-33123100.jpg?v=1767877379"},{"product_id":"beta-large-breed-puppy-turkey-dry-dog-food-2kg-feedem","title":"Beta Large Breed Puppy Turkey Dry Dog Food 2kg","description":"\u003cp\u003eBeta Large Breed Puppy Turkey Dry Dog Food 2kg\u003c\/p\u003e\n\u003cp\u003eLarge Breed Puppy from Beta is a complete pet food for large breed puppies, which is also suitable for gestation and lactation of large breed bitches.\u003c\/p\u003e\n\u003cp\u003eIt is a tailored nutrition for large breed puppies which includes antioxidants to support natural defences and DHA that’s essential for growing puppies. It is also formulated with selected natural ingredients and natural prebiotics to support digestive health for you puppy.\u003c\/p\u003e\n\u003cp\u003eThis puppy food from Beta comes without any added artificial colours, flavours or preservatives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHealthy Immune System\u003c\/li\u003e\n\u003cli\u003eBrain and Vision Development\u003c\/li\u003e\n\u003cli\u003eHealthy Teeth \u0026amp; Bones\u003c\/li\u003e\n\u003cli\u003eRich In Turkey\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Beta","offers":[{"title":"Default Title","offer_id":52217492537685,"sku":"7613036469968","price":7.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1564397687-75291400.jpg?v=1767877393"},{"product_id":"animology-stink-bomb-deodorising-dog-spray-250ml","title":"Animology Stink Bomb Deodorising Dog Spray 250ml","description":"\u003cp\u003eAnimology Stink Bomb Deodorising Dog Spray 250ml\u003c\/p\u003e\n\u003cp\u003eStink Bomb Dog Spray is a deodorising dog spray enriched with vitamins and conditioners to help maintain the condition of your dog's coat. Infused with Animology's 'Signature' scent this leave-on spray helps to reduce odour by combating it at the source, leaving your dog smelling fresh and fragrant for longer.\u003c\/p\u003e\n\u003cp\u003eAll Animology leave-in dog sprays are vitamin and conditioner enriched to help maintain the health, strength and condition of your dog's coat. Each spray is also deodorising, helping to keep your dog's coat fresher for longer between washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeodorising Formulation\u003c\/li\u003e\n\u003cli\u003eBuilt In Conditioner For A Healthy Coat\u003c\/li\u003e\n\u003cli\u003eInfused With Animology Signature Scent For A Fresh Smelling Coat\u003c\/li\u003e\n\u003cli\u003e100% Vegan\u003c\/li\u003e\n\u003cli\u003e100% Recyclable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Animology","offers":[{"title":"Default Title","offer_id":52217564823893,"sku":"5060180810214","price":4.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1730381178-69795600.jpg?v=1767878594"},{"product_id":"animology-puppy-fresh-deodorising-puppy-spray-250ml","title":"Animology Puppy Fresh Deodorising Puppy Spray 250ml","description":"\u003cp\u003eAnimology Puppy Fresh Deodorising Puppy Spray 250ml\u003c\/p\u003e\n\u003cp\u003ePuppy Fresh Deodorising Puppy Spray is enriched with vitamins and conditioners to help maintain the condition of your dog's coat. 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Each spray is also deodorising, helping to keep your dog's coat fresher for longer between washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeodorising Formulation\u003c\/li\u003e\n\u003cli\u003eBuilt In Conditioner For A Healthy Coat\u003c\/li\u003e\n\u003cli\u003eInfused With Animology Puppy Scent\u003c\/li\u003e\n\u003cli\u003e100% Vegan\u003c\/li\u003e\n\u003cli\u003e100% Recyclable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Animology","offers":[{"title":"Default Title","offer_id":52217564987733,"sku":"5060180810184","price":4.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1730385494-14476200.jpg?v=1767878598"},{"product_id":"animology-mucky-pup-no-rinse-puppy-shampoo-250ml","title":"Animology Mucky Pup No Rinse Puppy Shampoo 250ml","description":"\u003cp\u003eAnimology's Mucky Pup No Rinse Puppy Shampoo 250ml\u003c\/p\u003e\n\u003cp\u003eMucky Pup No Rinse shampoo is a mild no-rinse puppy shampoo spray that helps to effectively remove dirt and odour from your puppy's coat. 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