Eden are proud to be a family-owned company, established in the British rural countryside of Staffordshire by husband and wife team Paul and Carol Conquest. After a conversation with a local vet, Paul and Carol were inspired by “the ancestral diet” which aims to replicate what your pet would have been eating in the wild. Although over time, selective breeding has meant that our pets no longer look like their ancestors, their digestive tract remains virtually the same. With this information, Paul and Carol set out on a mission to produce a top-quality food for their own dogs (and cats) that aligned with this philosophy. They passed their holistic vision over to talented nutritionists – from that moment, Eden was born.