Over the last forty years, Bruce has pioneered the development of food supplementation for horses, including the first use of electrolytes and of biotin for hooves. In recent years, he created Cortaflex, which is now the number one product for joint supplementation.
Cortaflex is now used by leading riders and trainers across the world and in all equine disciplines, and was successfully tested by the Veterinary Medical Research Centre at Michigan State University in a double blind clinical trial.
In addition to Cortaflex, a full range of highly effective products for horses, dogs, cats and people have been developed since Equine America was launched in 1997. All are produced using high quality ingredients and comply with the regulations administered by the UK Veterinary Medicines Directorate and the Food Standards Agency.