It all started over forty years ago, when a group of pet owners became frustrated at pet food companies promoting diets crammed with additives, fillers and very little 'proper' meat.
We're still passionate about pure goodness. Our produce is sourced from the UK wherever possible and no nasties are ever added. Each meal is freshly slow-cooked in individual portions to lock in maximum goodness.
Pure is more when it comes to a wholesome diet for our furry four-legged friends.
Nothing is manufactured unless we’re confident that it's both delicious and packed with optimum nutritional value. Our top canine and feline taste testers remain as dedicated as we are for purr'fection.
Our passion for quality ingredients remains as strong as when our Devonshire doors first opened. We only use high quality meats and fish, along with masses of tasty produce. We combine this with vitamins, minerals and herbs, ensuring pets get a whole load of 'wholesome' in every meal.