We are a British, family-run company that has been manufacturing complete dog foods for over 25 years. Our founder, Peter Masters, started the company in January 1988 following 15 years in the Agricultural Nutrition, Veterinary and Pet industries. His lifetime interest in working dogs led him to compete in field trials and to become a Kennel Club appointed judge. It was this combination of Peter’s work experience and practical knowledge of dogs and their requirements that made him realise there was a need for a quality range of foods at a competitive price.
From our own experience as dog owners, we know that nutritional needs vary from dog to dog. That’s why we have developed a range of products to suit the differing requirements of all healthy dogs. We take pride in our depth of practical knowledge and there’s always someone on hand to offer personalised advice and help you choose the correct product for your dog.