{"product_id":"alpha-grain-free-lamb-sweet-potato-veg-adult-dry-dog-food-15kg","title":"Alpha Grain Free Lamb, Sweet Potato \u0026 Veg Adult Dry Dog Food 15kg","description":"\u003ch2\u003eGrain Free Hypoallergenic Adult Dry Dog Food — Lamb, Sweet Potato \u0026amp; Veg for Active Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Grain Free Lamb, Sweet Potato \u0026amp; Veg is a complete hypoallergenic dry dog food formulated for active adult dogs of all breeds. Rich in \u003cstrong\u003elamb and 30% sweet potato\u003c\/strong\u003e, and made without grain, soya, or dairy, this carefully balanced formula delivers 24% protein and natural prebiotics to support stamina, digestive health, and coat condition — day after day.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours or flavours and a clean, grain-free ingredient list, Alpha Grain Free Lamb is a trustworthy choice for owners whose dogs need a gentler, more natural diet without compromising on complete nutrition.\u003c\/p\u003e\n\u003ch2\u003eWhy Alpha Grain Free Lamb Outperforms Standard Grain Free Dog Foods\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Grain Free\u003c\/strong\u003e — no grain, soya, or dairy — ideal for dogs with food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich in Lamb\u003c\/strong\u003e — a novel protein source, gentle on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30% Sweet Potato\u003c\/strong\u003e — a highly digestible, grain-free carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e24% Protein\u003c\/strong\u003e — balanced nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10% Fat\u003c\/strong\u003e — moderate energy density suitable for everyday active dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Prebiotics\u003c\/strong\u003e — to support digestive health and a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinseed\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced Nutrients for Enhanced Stamina \u0026amp; Work Rate\u003c\/strong\u003e — formulated for working and active dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium grain-free nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhy is lamb used as the protein source in Alpha Grain Free Lamb?\u003c\/h3\u003e\n\u003cp\u003eLamb is widely recognised as a \u003cstrong\u003enovel protein\u003c\/strong\u003e — meaning many dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to more common proteins like chicken or beef, lamb offers a gentle, highly digestible alternative that still delivers excellent nutritional value. For a chicken-based grain-free option, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is a great alternative.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between grain free and hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eGrain free means the food contains no grain ingredients — no wheat, barley, oats, or rice. Hypoallergenic means the food is formulated to minimise the risk of allergic reactions by excluding common dietary triggers. Alpha Grain Free Lamb is both — it contains no grain, soya, or dairy, making it one of the cleanest options for dogs with multiple sensitivities. For dogs that tolerate rice but need to avoid wheat gluten specifically, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg\"\u003eAlpha Sensitive Extra Duck \u0026amp; Rice\u003c\/a\u003e is worth considering.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for working dogs?\u003c\/h3\u003e\n\u003cp\u003eYes — Alpha Grain Free Lamb is specifically formulated to support enhanced stamina and work rate in active adult dogs. The 24% protein and 10% fat content provides balanced energy for everyday working dogs. For dogs with very high energy demands — such as racing or competition dogs — \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eWhy is sweet potato used instead of grain?\u003c\/h3\u003e\n\u003cp\u003eSweet potato is a highly digestible, naturally grain-free carbohydrate that provides sustained energy release without the digestive stress that grains can cause in sensitive dogs. At 30%, sweet potato is the primary carbohydrate source in this formula — delivering fibre, vitamins, and slow-release energy to keep active dogs fuelled throughout the day.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 300g per day, a 15kg bag will last around 50 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":54034635096405,"sku":"5014171001594","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/Alpha_Grain_Free_Lamb_Sweet_Potato_Veg_Adult_Dry_Dog_Food_15kg.jpg?v=1780325519","url":"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-lamb-sweet-potato-veg-adult-dry-dog-food-15kg","provider":"Feedem","version":"1.0","type":"link"}