Name: Alpha Performance Adult Chicken & Rice Dry Dog Food 15kg
Brand: Alpha
SKU: 5031572000087
Price: 37.70 GBP
Availability: InStock

Dog food package with a dog running on grass and Alpha branding.

Alpha Performance Adult Chicken & Rice Dry Dog Food 15kg

£37.70 £2.51/kg

Free UK Shipping for Orders over £50 (T&C's Apply)

30 years experience

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Trusted by our customers

High-Performance Dry Dog Food — Chicken & Rice Formula for Working & Sporting Dogs

Alpha Performance is a complete high-protein dry dog food engineered to support speed, endurance, and strength in working and sporting dogs. With 35% poultry meal and 30% crude protein, this wheat-gluten-free formula delivers the sustained energy and muscle support that high-performance adult dogs demand — day after day.

Free from artificial colours, flavours, soya, and dairy, Alpha Performance keeps the focus firmly on quality nutrition. A dual prebiotic blend and natural linseed round out the formula, supporting gut health and coat condition alongside peak physical performance.

Why Alpha Performance Outperforms Standard Working Dog Foods

35% Poultry Meal — high-quality protein to fuel performance and muscle recovery
30% Protein & 16% Fat — high-energy formula for working and sporting dogs
Whole Maize, White Rice & Oats — sustained energy release for all-day performance
Wheat Gluten Free — easier on sensitive digestive systems
Dual Prebiotics (FOS & MOS) — chicory root and MOS to support gut health and nutrient absorption
Whole Linseed — natural Omega 3 for healthy skin, coat, and recovery
Brewers Yeast — natural B vitamins to support energy metabolism
No Artificial Colours or Flavours — clean, performance-focused nutrition
No Soya or Dairy — suitable for dogs with common sensitivities
Made in Britain — trusted by working dog owners for decades
VAT Free in the UK — premium nutrition at outstanding value

Frequently Asked Questions

What types of dogs is Alpha Performance suitable for?

Alpha Performance is formulated for high-energy adult dogs — including working gundogs, racing lurchers, agility competitors, and any dog with sustained high activity levels. The 30% protein and 16% fat content provides the caloric density and muscle support these dogs need. For dogs with lower energy demands, Alpha Working Maintenance offers a balanced, energy-controlled alternative.

Is Alpha Performance wheat gluten free?

Yes — Alpha Performance is wheat gluten free, making it easier on sensitive digestive systems while still delivering the high protein and energy levels working dogs need. For dogs with broader grain sensitivities, Alpha Grain Free Chicken, Potato & Veg is a fully grain-free hypoallergenic option.

How does this support gut health and recovery?

Alpha Performance contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.3%) — to actively support a healthy gut microbiome, aiding digestion and nutrient absorption. Whole linseed provides natural Omega 3 fatty acids to support coat condition and reduce inflammation, helping active dogs recover and stay in peak condition between sessions.

Can I feed this to my younger dog?

Alpha Performance is formulated for adult dogs. For dogs from 6 months old that are still developing, Alpha Junior & Sporting Chicken & Rice is specifically designed to support growth and muscle development in junior and sporting dogs.

How long will a 15kg bag last?

For a medium-sized working dog (around 25kg) eating approximately 370g per day, a 15kg bag will last around 40 days. For kennels or multi-dog households, the 15kg size offers excellent value and fewer reorders.

Browse the full Alpha Natural Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.

Composition:

Poultry Meal(35%), Whole Maize, White Rice(14%), Poultry Oil, Sugar Beet Pellets, Whole Oats, Meat and Bone Meal, Brewers Yeast, Whole Linseed, Chicory Root Extract (as a source of Prebiotic FOS) (0.1%), Mannan-oligosaccharides (Prebiotic MOS) (0.3%), Extract of Yucca Schidigera.

Additives:

Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)

Trace Elements:

Zinc (Zinc Oxide)100mg/kg, Iron (Iron (II) Sulphate Monohydrate)60mg/kg,Manganese (Manganese (II) Oxide)25mg/kg, Copper (Copper (II) Sulphate Pentahydrate)5mg/kg, Iodine (Calcium Iodate, Anhydrous)1mg/k, Selenium (Sodium Selenite)0.15mg/kg

Analytical Constituents:

Crude Protein 30%, Crude Oils & Fat 16%, Crude Fibres 3%, Crude Ash 8%

All dogs are different — even puppies from the same litter may need different amounts. Adjust quantities based on age, condition, weight, and exercise level. Puppies should be fed four times per day. Lactating bitches may need up to three times the amounts shown and should be fed four times per day. Racing dogs should be fed twice per day and may need double the amounts shown.

Up to 15kg — 30–220g per day
15kg–25kg — 220–320g per day
25kg–35kg — 320–415g per day
35kg–45kg — 415–500g per day
45kg+ — 500g+ per day

Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food to avoid digestive upset. If your dog refuses food or shows signs of illness, consult your vet. Store in a cool, dry place and reseal after use. For racing dogs or dogs in very hard work, adjust portions upward as needed and monitor body condition regularly.

Payment and VAT

Shop in confidence at Feedem Pet Supermarket, using our secure server. Once you've decided what you want to buy, you can pay through the secure Paypal Pro payment server or Pay Pal who accept all major credit and debit cards including Visa Debit, Visa Credit, Delta, Visa Electron, MasterCard, Apple Pay, Google Pay, Euro card, American Express, Maestro and Solo cards online.

Tax Charges

VAT stands for value-added tax, which is charged on most goods and services within the European Union. Some of our products may include VAT in the displayed price. Should you require a VAT invoice for your order please contact us.

Security Policy

Once you've decided what you want to buy, you can pay through the secure Paypal Pro or Pay Pal payment server which accepts all major credit and debit cards. You can shop in confidence safe in the knowledge that at Feedem Pet Supermarket, our secure server is tested daily to ensure our website it is safe and secure

And if you have any concerns over the security of our website, you have no need.

Should you not wish to place your order online or you may call our Customer Service Advisors on Tel: 01287 658167 9am-5pm Mon-Fri

Delivery & Returns

1. What are your standard delivery charges?

For most of the UK*, spend £50 or more and we’ll deliver it to you, absolutely FREE! *max weight 32kg

For orders under £50 there is a charge of £6.75 depending on the weight.

*If you cancel part of your order which was subject to a conditional Sale, Promotion or Free Delivery offer, the Sale, Promotion or Free Delivery offer may cease to apply. If you subsequently return any items, we reserve the right to charge you for the discount you received as part of any conditional Sale, Promotion or Free Delivery offer.

2. What are your delivery times?

We understand that getting your items to you quickly is really important, so we make every effort to process your order as quickly as possible.

You can expect to receive your parcel usually 3-5 working days after ordering.* except weekends or bank holidays

3. Can I speed up my shipping?

Dependent on the items in your basket, we may be able to offer:

1) An optional next working day delivery service - £12

This option is only available by contacting our 'Customer service advisors on 01287 658167

4. Where in the UK can you deliver to?

We’ll deliver to your home or work address, whatever’s easiest for you.

Unfortunately there is certain areas which may incur an extra delivery charge to the areas below.

AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50,VI13, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight

5. Do you ship internationally, i.e. outside the UK?

We currently ship standard orders outside the UK.

6. What do I do if I receive a damaged item?

If a customer accepts a damaged parcel knowingly the damage must be specified on the courier driver's signature terminal. Please photograph damages for our investigation.

If you have accepted the parcel before realising it was damaged, or the parcel has been left in a safe place when you were not around to inspect it, then we ask you take a picture of the damaged items and contact us no later than 3pm on the next working day of delivery so we can take the necessary action and resend an item or refund you accordingly.

Still have questions?

Give us a call on 01287 658167 or email us at hello@feedem.co.uk, we'll be happy to help.

Click & Collect

Select the product you want to buy, add to you basket and head to the checkout.

At the checkout choose 'Collect Instore'.

Once you have received your confirmation telephone call or collection e-mail, simply pop in store to collect your shopping whenever you are ready.

* We do try to make sure that all items are in stock, but on that odd occasion your order may take up to 2 days for collection.
* When collecting your order, please bring your order confirmation e-mail ( or show us on your phone) & ID
* Click & Collect only available Monday to Friday 9 - 5.30 unless prior arrangements have been made for a Saturday collection 9 - 4.30

Returns

If you wish to return a product to us for any reason please do so within 30 days of the dispatch date. To receive a full refund, items must not have been used and must be returned to us with their original packaging intact.

1. How do I return my item?

The easiest way for you to return your item is to follow these 3 steps:

1) Pack everything up securely. Please include your order number and covering note.

2) State the reason for your return.

3) Post back to us at the address below. We recommend you obtain proof of postage. As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate.

Feedem Ltd
C/O (Customer Service Dept)
Unit 3
Morgan Drive
Guisborough
TS14 7DH

2. How long does it take to get a refund?

As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate. This refund is subject to standard bank clearing times and depending on the payment method can take up to 7 working days.

3. For your protection we recommend that you use a recorded delivery service when returning your item back to us as we are not liable for any loss or damage whilst in transit.

If you cancel, you must return the goods to us at your own expense. You are responsible for the risk of loss or damage when you return goods, so you should take out enough postal insurance to cover their value