Skip to product information
5 left
Alpha Performance Adult Chicken & Rice Dry Dog Food 15kg
1 review
£37.70
Unit price
£2.51/kg
Free UK Shipping for Orders over £50 (T&C's Apply)
Pickup currently not available
30 years experience
Family-run pet specialists
Carefully selected brands
Trusted by our customers
Product Details
High-Performance Dry Dog Food — Chicken & Rice Formula for Working & Sporting Dogs
Alpha Performance is a complete high-protein dry dog food engineered to support speed, endurance, and strength in working and sporting dogs. With 35% poultry meal and 30% crude protein, this wheat-gluten-free formula delivers the sustained energy and muscle support that high-performance adult dogs demand — day after day.
Free from artificial colours, flavours, soya, and dairy, Alpha Performance keeps the focus firmly on quality nutrition. A dual prebiotic blend and natural linseed round out the formula, supporting gut health and coat condition alongside peak physical performance.
Key Benefits
- 35% Poultry Meal — high-quality protein to fuel performance and muscle recovery
- 30% Protein & 16% Fat — high-energy formula for working and sporting dogs
- Whole Maize, White Rice & Oats — sustained energy release for all-day performance
- Wheat Gluten Free — easier on sensitive digestive systems
- Dual Prebiotics (FOS & MOS) — chicory root and MOS to support gut health and nutrient absorption
- Whole Linseed — natural Omega 3 for healthy skin, coat, and recovery
- Brewers Yeast — natural B vitamins to support energy metabolism
- No Artificial Colours or Flavours — clean, performance-focused nutrition
- No Soya or Dairy — suitable for dogs with common sensitivities
- Made in Britain — trusted by working dog owners for decades
- VAT Free in the UK — premium nutrition at outstanding value
Frequently Asked Questions
What types of dogs is Alpha Performance suitable for?
Alpha Performance is formulated for high-energy adult dogs — including working gundogs, racing lurchers, agility competitors, and any dog with sustained high activity levels. The 30% protein and 16% fat content provides the caloric density and muscle support these dogs need. For dogs with lower energy demands, Alpha Working Maintenance offers a balanced, energy-controlled alternative.
Is Alpha Performance wheat gluten free?
Yes — Alpha Performance is wheat gluten free, making it easier on sensitive digestive systems while still delivering the high protein and energy levels working dogs need. For dogs with broader grain sensitivities, Alpha Grain Free Chicken, Potato & Veg is a fully grain-free hypoallergenic option.
How does this support gut health and recovery?
Alpha Performance contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.3%) — to actively support a healthy gut microbiome, aiding digestion and nutrient absorption. Whole linseed provides natural Omega 3 fatty acids to support coat condition and reduce inflammation, helping active dogs recover and stay in peak condition between sessions.
Can I feed this to my younger dog?
Alpha Performance is formulated for adult dogs. For dogs from 6 months old that are still developing, Alpha Junior & Sporting Chicken & Rice is specifically designed to support growth and muscle development in junior and sporting dogs.
How long will a 15kg bag last?
For a medium-sized working dog (around 25kg) eating approximately 370g per day, a 15kg bag will last around 40 days. For kennels or multi-dog households, the 15kg size offers excellent value and fewer reorders.
Browse the full Alpha Natural Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.
Ingredients
Composition:
Poultry Meal(35%), Whole Maize, White Rice(14%), Poultry Oil, Sugar Beet Pellets, Whole Oats, Meat and Bone Meal, Brewers Yeast, Whole Linseed, Chicory Root Extract (as a source of Prebiotic FOS) (0.1%), Mannan-oligosaccharides (Prebiotic MOS) (0.3%), Extract of Yucca Schidigera.
Additives:
Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)
Trace Elements:
Zinc (Zinc Oxide)100mg/kg, Iron (Iron (II) Sulphate Monohydrate)60mg/kg,Manganese (Manganese (II) Oxide)25mg/kg, Copper (Copper (II) Sulphate Pentahydrate)5mg/kg, Iodine (Calcium Iodate, Anhydrous)1mg/k, Selenium (Sodium Selenite)0.15mg/kg
Analytical Constituents:
Crude Protein 30%, Crude Oils & Fat 16%, Crude Fibres 3%, Crude Ash 8%
Feeding Guide
All dogs are different — even puppies from the same litter may need different amounts. Adjust quantities based on age, condition, weight, and exercise level. Puppies should be fed four times per day. Lactating bitches may need up to three times the amounts shown and should be fed four times per day. Racing dogs should be fed twice per day and may need double the amounts shown.
- Up to 15kg — 30–220g per day
- 15kg–25kg — 220–320g per day
- 25kg–35kg — 320–415g per day
- 35kg–45kg — 415–500g per day
- 45kg+ — 500g+ per day
Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food to avoid digestive upset. If your dog refuses food or shows signs of illness, consult your vet. Store in a cool, dry place and reseal after use. For racing dogs or dogs in very hard work, adjust portions upward as needed and monitor body condition regularly.
Payment & Security
Shop with confidence at Feedem. We accept major credit and debit cards, including Visa, Mastercard and American Express, as well as PayPal. You can also use Shop Pay, Apple Pay or Google Pay where available.
The payment options available for your order are shown at checkout.
Our checkout uses an encrypted connection to help protect the information you enter.
Delivery & Returns
Delivery
Free standard delivery is available on orders over £50, up to a total order weight of 32kg, to eligible UK mainland addresses. Regional exclusions and additional weight charges apply. Delivery charges are shown at checkout.
For orders under £50, delivery is usually £3.90 for smaller parcels or £6.75 for standard parcels up to 32kg, depending on size and weight. Heavier orders and surcharge areas cost more. Your delivery charge is shown at checkout.
We deliver with DPD or Royal Mail. Dispatch times depend on stock availability. Delivery times are estimates rather than guarantees.
Delivery to the Scottish Highlands is subject to a surcharge. We also deliver to Northern Ireland, where Royal Mail Tracked 48 is available for orders up to 10kg. DPD is also available for Northern Ireland, subject to a surcharge.
Free delivery exclusions
The following areas are excluded from free standard delivery:
AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS1-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight
If an item is unavailable
If an item in your order is unavailable, we’ll contact you to explain the situation and ask how you’d like to proceed.
Returns
We offer returns within 30 days of receiving your items. Please contact us before returning an item so we can help arrange your return.
Please return unwanted or unsuitable items in the same condition you received them, with their original packaging where possible. We recommend using a tracked delivery service and keeping your proof of postage.
For unwanted or unsuitable items, return postage is your responsibility.
If an item arrives faulty or damaged, please contact us so we can arrange a return at our expense.
For help with delivery or returns, email hello@feedem.co.uk or call 01287 658167.