{"product_id":"alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg","title":"Alpha Sensitive Extra with Duck \u0026 Rice Adult Dry Dog Food 15kg","description":"\u003ch2\u003eHypoallergenic Adult Dry Dog Food — Gentle Duck \u0026amp; Rice Formula for Sensitive Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sensitive Extra is a hypoallergenic complete dry dog food crafted for adult dogs with dietary sensitivities or intolerances. Made with \u003cstrong\u003e15.5% duck meal and 23% white rice\u003c\/strong\u003e — and formulated without wheat gluten, soya, or dairy — this gentle formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.\u003c\/p\u003e\n\u003cp\u003eWith no added artificial colours or flavours and a carefully selected ingredient list, Alpha Sensitive Extra is a straightforward, trustworthy choice for owners whose dogs need a cleaner, gentler diet without compromising on complete nutrition.\u003c\/p\u003e\n\u003ch2\u003eWhy Alpha Sensitive Extra Outperforms Standard Sensitive Dog Foods\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — ideal for dogs with wheat or gluten sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15.5% Duck Meal\u003c\/strong\u003e — a novel protein source, gentle on sensitive digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e25% Protein\u003c\/strong\u003e — balanced complete nutrition for active adult dogs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Prebiotics (FOS \u0026amp; MOS)\u003c\/strong\u003e — chicory root and MOS to support a healthy gut microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFish Meal \u0026amp; Linseed\u003c\/strong\u003e — natural Omega 3 sources for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for dogs with common food sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean, honest nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted Alpha quality for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium sensitive nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhy is duck used as the protein source in Alpha Sensitive Extra?\u003c\/h3\u003e\n\u003cp\u003eDuck is widely recognised as a \u003cstrong\u003enovel protein\u003c\/strong\u003e — meaning most dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to common proteins like chicken or beef, duck offers a gentle, highly digestible alternative that still delivers excellent nutritional value.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between hypoallergenic and grain free?\u003c\/h3\u003e\n\u003cp\u003eHypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by using novel proteins and excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive Extra is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-grain-free-adult-chicken-potato-veg-dog-food-15kg\"\u003eAlpha Grain Free Chicken, Potato \u0026amp; Veg\u003c\/a\u003e is the better choice.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health and skin condition?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sensitive Extra contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.1%) — to actively support a healthy gut microbiome and smooth digestion. Whole linseed and fish meal provide natural Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to itching, dryness, or skin irritation linked to dietary sensitivities.\u003c\/p\u003e\n\u003ch3\u003eCan I feed this to an active or working dog with sensitivities?\u003c\/h3\u003e\n\u003cp\u003eYes — at 25% protein, Alpha Sensitive Extra provides sufficient nutrition for moderately active adult dogs with sensitivities. For highly active or working dogs that don't have sensitivity issues, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak performance.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 15kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for your dog's age, breed, and lifestyle.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217428443477,"sku":"5031572054103","price":30.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712400206-22654400.jpg?v=1767876037","url":"https:\/\/www.feedem.co.uk\/products\/alpha-sensitive-extra-with-duck-rice-adult-dog-food-15kg","provider":"Feedem","version":"1.0","type":"link"}