{"product_id":"alpha-sporting-puppy-chicken-rice-dog-food-3kg","title":"Alpha Sporting Puppy Chicken \u0026 Rice Dry Dog Food 3kg","description":"\u003ch2\u003eHypoallergenic Puppy Dry Dog Food — Chicken \u0026amp; Rice Starter Bag for Growing Dogs\u003c\/h2\u003e\n\u003cp\u003eAlpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with \u003cstrong\u003e26% poultry meal and 26% white rice\u003c\/strong\u003e — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.\u003c\/p\u003e\n\u003cp\u003eThe 3kg bag is the perfect way to introduce Alpha Sporting Puppy to your dog — ideal for new puppy owners, smaller breeds, or anyone wanting to try the formula before committing to a larger bag.\u003c\/p\u003e\n\u003ch2\u003eWhy Alpha Sporting Puppy Outperforms Standard Puppy Foods\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic \u0026amp; Wheat Gluten Free\u003c\/strong\u003e — gentle on sensitive puppy digestive systems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% Poultry Meal\u003c\/strong\u003e — highest quality chicken protein for growth and muscle development\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e29% Protein \u0026amp; 17% Fat\u003c\/strong\u003e — high-energy nutrition to support active, growing puppies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e26% White Rice\u003c\/strong\u003e — highly digestible carbohydrate for sustained energy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhole Linseed (2.5%)\u003c\/strong\u003e — natural Omega 3 for healthy skin and coat condition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural FOS Prebiotics (0.2%)\u003c\/strong\u003e — fructo-oligosaccharides to support a healthy developing gut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewers Yeast\u003c\/strong\u003e — natural B vitamins to support energy metabolism and vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Wheat Gluten, Soya or Dairy\u003c\/strong\u003e — suitable for puppies with common sensitivities\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Artificial Colours or Flavours\u003c\/strong\u003e — clean nutrition from the start\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Britain\u003c\/strong\u003e — trusted by British breeders and working dog owners for decades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVAT Free in the UK\u003c\/strong\u003e — premium puppy nutrition at great value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhy choose the 3kg bag?\u003c\/h3\u003e\n\u003cp\u003eThe 3kg bag is ideal for new puppy owners trying Alpha Sporting Puppy for the first time, owners of toy or small breeds with lower daily intake, or anyone transitioning a puppy onto a new food and wanting to start with a smaller quantity. Once you know your puppy loves it, the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-15kg\"\u003e15kg bag\u003c\/a\u003e offers outstanding value for medium, large, and giant breeds or multi-puppy households.\u003c\/p\u003e\n\u003ch3\u003eWhy is this formula hypoallergenic?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.\u003c\/p\u003e\n\u003ch3\u003eHow does this support gut health in puppies?\u003c\/h3\u003e\n\u003cp\u003eAlpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.\u003c\/p\u003e\n\u003ch3\u003eHow long will a 3kg bag last?\u003c\/h3\u003e\n\u003cp\u003eFor a small breed puppy (expected adult weight 5–10kg) eating approximately 150g per day, a 3kg bag will last around 20 days. For a toy breed eating around 80g per day, it will last approximately 37 days. For medium or larger breeds with higher daily intake, the \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-15kg\"\u003e15kg bag\u003c\/a\u003e is the more economical choice.\u003c\/p\u003e\n\u003ch3\u003eWhat comes next when my puppy is ready for adult food?\u003c\/h3\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-junior-sporting-chicken-rice-dog-food-15kg\"\u003eAlpha Junior \u0026amp; Sporting Chicken \u0026amp; Rice\u003c\/a\u003e is the natural next step from 6 months, bridging the gap between puppy and adult nutrition. For fully mature dogs, \u003ca href=\"https:\/\/www.feedem.co.uk\/products\/alpha-performance-adult-chicken-rice-dog-food-15kg\"\u003eAlpha Performance Chicken \u0026amp; Rice\u003c\/a\u003e delivers 30% protein and 16% fat for peak adult performance.\u003c\/p\u003e\n\u003cp\u003eBrowse the full \u003ca href=\"https:\/\/www.feedem.co.uk\/collections\/alpha-dog-dog-food-natural-dog-food\"\u003eAlpha Natural Dog Food range\u003c\/a\u003e to find the perfect formula for every stage of your dog's life.\u003c\/p\u003e","brand":"Alpha","offers":[{"title":"Default Title","offer_id":52217228656981,"sku":"5031572032521","price":10.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1011\/8411\/0933\/files\/1712654403-37616800.jpg?v=1767874493","url":"https:\/\/www.feedem.co.uk\/products\/alpha-sporting-puppy-chicken-rice-dog-food-3kg","provider":"Feedem","version":"1.0","type":"link"}