We are a family business which was established over 100 years ago and our passion is to optimise the health, vitality and performance of your pet by providing world class quality foods. The Alpha brand is a very well established, highly reputable name within the pet food industry and is synonymous with high quality nutrition, extensiveranges, superlative service and excellent value.Take a look around Alpha's manufacturing plant and you will see the huge investment that we have made in our people, research, development, new plant, packaging and operational systems to ensure that our products lead the market. Located in North Nottinghamshire most of the natural ingredients are grown by local farmers and shipped directly to the factory. This helps us to ensure that all our products are fresh and gives us total traceability. We have a highly dedicated and skilled team of people who care about the quality of the products they make and the service that they provide. Alpha products are now more in demand than ever with scientifically formulated recipes to suit all breeds.