Burns Real Food for pets is based upon the homemade recipe that John Burns recommended to his clients whilst in Veterinary Practice. John has always taken the holistic approach to the health of pets - it is an approach which worked twenty years ago and still works well today!For a number of years I recommended my veterinary practice clients to avoid feeding proprietary pet foods but instead to feed a home-made diet of brown rice, vegetables and chicken, fish or meat sold for human consumption. Although a number of people were able to follow this recommendation and achieved remarkable improvements in the health of their pets, many found that preparing food at home for the dog was simply too daunting a task. Now that I have a dog of my own I realise what a burden this is and I doubt if I would be able to do it myself.I am sure I lost many clients in this way.No added pharmacologically active supplements or ingredientsI eventually decided that to manage health through diet, food would have to be convenient and readily available. Burns Real Food is based on the home-made diet which I used to recommend. There are no secret or magic ingredients; there are no added pharmacologically active supplements or ingredients.As the name implies, Burns Real Food is just that; a simple food which is intended to allow the body to function as it should.Burns is not intended to intervene in order to alter the normal metabolism of the body.The aim is to stand back and let the body get on with what it does best; to maintain the organ systems.This is in contrast to medicinal products which are intended to have a direct therapeutic action.