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Sheba has been the stuff of legends since its global launch in Hamburg in 1982. The brand carries the name of the legendary Queen of Sheba, who is thought to have arrived in the 10th century BC at the court of Solomon in Jerusalem to test his wisdom.

Sheba has always been in a league of its own – there has never been and still isn't a comparable cat food. Never has so much been said about a cat food brand or a piece of parsley. The decorative leaf of parsley has become a symbol of the brand's uniqueness and quality.

Sheba has never been a brand for just anybody. Rather a distinguished brand for only those who have a strong inner connection with their cats. What appears to many as an exaggeration, or even a form of decadence, is simply the fulfilment of a desire of the heart: finally there's a cat food with which one can indulge their beloved on a daily basis.