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Family Run Business For Over 20 Years


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Over twenty years ago we launched Russel Rabbit, the first specialist pet food for small furries. Ever since, we’ve continuously added to our range of specialist petfoods.

We really care about issues such as sustainability and the environment and do everything we can to minimise our impact on the world around and the creatures that live in it – that includes us humans!

Because we’re passionate about small animals, we’re dedicated to achieving the highest standards in all the things we make for them. We thoroughly research the needs of small animals, which involves vet and food specialists who constantly review the latest research in small animal welfare.

Our production methods, wherever possible, operate to the same standards as those that apply to the preparation of human food. Every production line is dedicated too. This means herbivourous food is prepared in a dedicated vegetarian environment.