Name: Alpha Sensitive Complete Adult Dry Dog Food 15kg
Brand: Alpha
SKU: 5031572046085
Price: 33.50 GBP
Availability: InStock

Alpha Sensitive Complete Adult Dry Dog Food 15kg

£33.50 £2.23/kg

Free UK Shipping for Orders over £50 (T&C's Apply)

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Hypoallergenic Adult Dry Dog Food — Gentle British Chicken & Rice for Sensitive Dogs

Alpha Sensitive is a hypoallergenic complete dry dog food nutritionally formulated for adult dogs with dietary sensitivities. Made with British chicken and carefully cooked rice — and free from wheat gluten, soya, and dairy — this gentle formula delivers 20% protein to support your dog's everyday health without upsetting a sensitive digestive system.

Manufactured in the UK using British chicken, Alpha Sensitive combines clean, carefully selected ingredients with natural FOS prebiotics and linseed — supporting gut health and coat condition from the inside out, with no added artificial colours or flavours.

Why Alpha Sensitive Outperforms Standard Sensitive Dog Foods

Hypoallergenic & Wheat Gluten Free — ideal for dogs with wheat or gluten sensitivities
Made with British Chicken — quality home-grown protein, carefully cooked for digestibility
20% Protein — balanced nutrition for adult dogs with sensitive stomachs
White Rice (12%) — gentle, easily digestible carbohydrate source
Natural FOS Prebiotics (0.2%) — fructo-oligosaccharides to support a healthy gut microbiome
Whole Linseed (2.5%) & Fish Meal — natural Omega 3 for healthy skin and coat
No Wheat Gluten, Soya or Dairy — suitable for dogs with common food sensitivities
No Artificial Colours or Flavours — clean, honest nutrition
Made in Britain — trusted Alpha quality for decades
VAT Free in the UK — great value for a hypoallergenic formula

Frequently Asked Questions

What makes Alpha Sensitive different from Alpha Sensitive Extra?

Alpha Sensitive uses British chicken as its primary protein source, making it ideal for dogs with wheat gluten, soya, or dairy sensitivities who tolerate chicken well. Alpha Sensitive Extra Duck & Rice uses duck as a novel protein — a better choice for dogs that have also developed a sensitivity to chicken or other common proteins. If your dog is new to a hypoallergenic diet, Alpha Sensitive is a great starting point.

Is Alpha Sensitive suitable for dogs with itchy skin?

Yes — many cases of itchy skin, hot spots, and coat dullness in dogs are linked to dietary sensitivities, particularly to wheat gluten, soya, or dairy. By eliminating these common triggers and including natural Omega 3 from whole linseed (2.5%) and fish meal, Alpha Sensitive supports healthy skin and coat condition from the inside out. If symptoms persist, consult your vet to rule out environmental or other causes.

What is the difference between hypoallergenic and grain free?

Hypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, Alpha Grain Free Chicken, Potato & Veg is the better choice.

How does this support digestive health?

Alpha Sensitive is carefully cooked to optimise digestibility, making it easier on sensitive stomachs. Fructo-oligosaccharides (FOS, 0.2%) provide a natural prebiotic boost to support a balanced gut microbiome, aiding digestion and nutrient absorption. The combination of white rice and oats provides gentle, easily digestible carbohydrates that are less likely to cause digestive upset than wheat-based alternatives.

How long will a 15kg bag last?

For a medium-sized dog (around 20kg) eating approximately 280g per day, a 15kg bag will last around 53 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.

Browse the full Alpha Natural Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.

Composition:

Whole Maize, Whole Oats, Beef Meat Meal, White Rice (12.0%), Poultry Meat Meal (7.0%), Poultry Oil, Fish Meal, Whole Linseed (2.5%), Brewers Yeast, Fructo-oligosaccharides (FOS) (0.2%), Extract of Yucca Schidigera.

Additives:

Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)

Trace Elements:

Zinc (Zinc Oxide) 100mg/kg, Iron (Iron (II) Sulphate Monohydrate) 60mg/kg, Manganese (Manganese (II) Oxide) 25mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (Calcium Iodate, Anhydrous) 1mg/k, Selenium (Sodium Selenite) 0.15mg/kg

Analytical Constituents:

Crude Protein 20%, Crude Oils & Fat 10%, Crude Fibres 4%, Crude Ash 7.5%

All dogs are different — adjust quantities based on age, condition, weight, and exercise level. As a general guide, adult dogs typically require 2–3% of their body weight in dry food per day, split across two meals. Always ensure fresh, clean water is available. Introduce any new diet gradually over 7–10 days to avoid digestive upset — especially important for sensitive dogs. Consult your vet if you are unsure about the right amount for your dog.

Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food — this is especially important for sensitive dogs. If your dog refuses food, shows signs of allergic reaction, or digestive upset persists, consult your vet promptly. Store in a cool, dry place and reseal after use.

Payment and VAT

Shop in confidence at Feedem Pet Supermarket, using our secure server. Once you've decided what you want to buy, you can pay through the secure Paypal Pro payment server or Pay Pal who accept all major credit and debit cards including Visa Debit, Visa Credit, Delta, Visa Electron, MasterCard, Apple Pay, Google Pay, Euro card, American Express, Maestro and Solo cards online.

Tax Charges

VAT stands for value-added tax, which is charged on most goods and services within the European Union. Some of our products may include VAT in the displayed price. Should you require a VAT invoice for your order please contact us.

Security Policy

Once you've decided what you want to buy, you can pay through the secure Paypal Pro or Pay Pal payment server which accepts all major credit and debit cards. You can shop in confidence safe in the knowledge that at Feedem Pet Supermarket, our secure server is tested daily to ensure our website it is safe and secure

And if you have any concerns over the security of our website, you have no need.

Should you not wish to place your order online or you may call our Customer Service Advisors on Tel: 01287 658167 9am-5pm Mon-Fri

Delivery & Returns

1. What are your standard delivery charges?

For most of the UK*, spend £50 or more and we’ll deliver it to you, absolutely FREE! *max weight 32kg

For orders under £50 there is a charge of £6.75 depending on the weight.

*If you cancel part of your order which was subject to a conditional Sale, Promotion or Free Delivery offer, the Sale, Promotion or Free Delivery offer may cease to apply. If you subsequently return any items, we reserve the right to charge you for the discount you received as part of any conditional Sale, Promotion or Free Delivery offer.

2. What are your delivery times?

We understand that getting your items to you quickly is really important, so we make every effort to process your order as quickly as possible.

You can expect to receive your parcel usually 3-5 working days after ordering.* except weekends or bank holidays

3. Can I speed up my shipping?

Dependent on the items in your basket, we may be able to offer:

1) An optional next working day delivery service - £12

This option is only available by contacting our 'Customer service advisors on 01287 658167

4. Where in the UK can you deliver to?

We’ll deliver to your home or work address, whatever’s easiest for you.

Unfortunately there is certain areas which may incur an extra delivery charge to the areas below.

AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50,VI13, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight

5. Do you ship internationally, i.e. outside the UK?

We currently ship standard orders outside the UK.

6. What do I do if I receive a damaged item?

If a customer accepts a damaged parcel knowingly the damage must be specified on the courier driver's signature terminal. Please photograph damages for our investigation.

If you have accepted the parcel before realising it was damaged, or the parcel has been left in a safe place when you were not around to inspect it, then we ask you take a picture of the damaged items and contact us no later than 3pm on the next working day of delivery so we can take the necessary action and resend an item or refund you accordingly.

Still have questions?

Give us a call on 01287 658167 or email us at hello@feedem.co.uk, we'll be happy to help.

Click & Collect

Select the product you want to buy, add to you basket and head to the checkout.

At the checkout choose 'Collect Instore'.

Once you have received your confirmation telephone call or collection e-mail, simply pop in store to collect your shopping whenever you are ready.

* We do try to make sure that all items are in stock, but on that odd occasion your order may take up to 2 days for collection.
* When collecting your order, please bring your order confirmation e-mail ( or show us on your phone) & ID
* Click & Collect only available Monday to Friday 9 - 5.30 unless prior arrangements have been made for a Saturday collection 9 - 4.30

Returns

If you wish to return a product to us for any reason please do so within 30 days of the dispatch date. To receive a full refund, items must not have been used and must be returned to us with their original packaging intact.

1. How do I return my item?

The easiest way for you to return your item is to follow these 3 steps:

1) Pack everything up securely. Please include your order number and covering note.

2) State the reason for your return.

3) Post back to us at the address below. We recommend you obtain proof of postage. As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate.

Feedem Ltd
C/O (Customer Service Dept)
Unit 3
Morgan Drive
Guisborough
TS14 7DH

2. How long does it take to get a refund?

As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate. This refund is subject to standard bank clearing times and depending on the payment method can take up to 7 working days.

3. For your protection we recommend that you use a recorded delivery service when returning your item back to us as we are not liable for any loss or damage whilst in transit.

If you cancel, you must return the goods to us at your own expense. You are responsible for the risk of loss or damage when you return goods, so you should take out enough postal insurance to cover their value