Alpha Sensitive Extra with Duck & Rice Adult Dry Dog Food 15kg
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Alpha Sensitive Extra is a hypoallergenic complete dry dog food crafted for adult dogs with dietary sensitivities or intolerances. Made with 15.5% duck meal and 23% white rice — and formulated without wheat gluten, soya, or dairy — this gentle formula delivers 25% protein alongside natural prebiotics and linseed to support your dog from the inside out.
With no added artificial colours or flavours and a carefully selected ingredient list, Alpha Sensitive Extra is a straightforward, trustworthy choice for owners whose dogs need a cleaner, gentler diet without compromising on complete nutrition.
Why is duck used as the protein source in Alpha Sensitive Extra?
Duck is widely recognised as a novel protein — meaning most dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to common proteins like chicken or beef, duck offers a gentle, highly digestible alternative that still delivers excellent nutritional value.
What is the difference between hypoallergenic and grain free?
Hypoallergenic means the food is formulated to minimise the risk of allergic reactions — typically by using novel proteins and excluding common allergens like wheat gluten, soya, and dairy. Alpha Sensitive Extra is hypoallergenic and wheat gluten free but does contain rice and oats. If your dog needs a fully grain-free diet, Alpha Grain Free Chicken, Potato & Veg is the better choice.
How does this support gut health and skin condition?
Alpha Sensitive Extra contains a dual prebiotic blend — chicory root extract (FOS, 0.1%) and mannan-oligosaccharides (MOS, 0.1%) — to actively support a healthy gut microbiome and smooth digestion. Whole linseed and fish meal provide natural Omega 3 fatty acids, helping to maintain a healthy coat and supple skin — particularly beneficial for dogs prone to itching, dryness, or skin irritation linked to dietary sensitivities.
Can I feed this to an active or working dog with sensitivities?
Yes — at 25% protein, Alpha Sensitive Extra provides sufficient nutrition for moderately active adult dogs with sensitivities. For highly active or working dogs that don't have sensitivity issues, Alpha Performance Chicken & Rice delivers 30% protein and 16% fat for peak performance.
How long will a 15kg bag last?
For a medium-sized dog (around 20kg) eating approximately 290g per day, a 15kg bag will last around 51 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.
Browse the full Alpha Natural Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.
Composition:
White Rice (23.0%), Whole Oats, Duck Meal (15.5%), Meat and Bone Meal, Whole Maize, Poultry Oil, Fish Meal, Whole Linseed, Brewers Yeast, Chicory Root Extract (as a source of Prebiotic FOS) (0.1%), Mannan-oligosaccharides (Prebiotic MOS) (0.1%), Extract of Yucca Schidigera.
Additives:
Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)
Trace Elements:
Zinc (Zinc Oxide) 100mg/kg, Iron (Iron (II) Sulphate Monohydrate) 60mg/kg,Manganese (Manganese (II) Oxide) 25mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (Calcium Iodate, Anhydrous) 1mg/k, Selenium (Sodium Selenite) 0.15mg/kg
Analytical Constituents:
Crude Protein 25%, Crude Oils & Fat 12%, Crude Fibres 3%, Crude Ash 9%
All dogs are different — adjust quantities based on age, condition, weight, and exercise level. Always ensure fresh, clean water is available alongside dry food. Split the daily amount into two meals where possible.
Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food to avoid digestive upset — this is especially important for sensitive dogs. If your dog refuses food, shows signs of allergic reaction, or digestive upset persists, consult your vet. Store in a cool, dry place and reseal after use.
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Free standard delivery is available on orders over £50, up to a total order weight of 32kg, to eligible UK mainland addresses. Regional exclusions and additional weight charges apply. Delivery charges are shown at checkout.
For orders under £50, delivery is usually £3.90 for smaller parcels or £6.75 for standard parcels up to 32kg, depending on size and weight. Heavier orders and surcharge areas cost more. Your delivery charge is shown at checkout.
We deliver with DPD or Royal Mail. Dispatch times depend on stock availability. Delivery times are estimates rather than guarantees.
Delivery to the Scottish Highlands is subject to a surcharge. We also deliver to Northern Ireland, where Royal Mail Tracked 48 is available for orders up to 10kg. DPD is also available for Northern Ireland, subject to a surcharge.
The following areas are excluded from free standard delivery:
AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS1-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight
If an item in your order is unavailable, we’ll contact you to explain the situation and ask how you’d like to proceed.
We offer returns within 30 days of receiving your items. Please contact us before returning an item so we can help arrange your return.
Please return unwanted or unsuitable items in the same condition you received them, with their original packaging where possible. We recommend using a tracked delivery service and keeping your proof of postage.
For unwanted or unsuitable items, return postage is your responsibility.
If an item arrives faulty or damaged, please contact us so we can arrange a return at our expense.
For help with delivery or returns, email hello@feedem.co.uk or call 01287 658167.
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