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Dog food package for Sporting Puppy with a puppy running on grass
  • Dog food package for Sporting Puppy with a puppy running on grass
  • Feeding guide for puppies with age and weight requirements on a white background
Alpha Sporting Puppy Chicken & Rice Dry Dog Food 3kg

Alpha Sporting Puppy Chicken & Rice Dry Dog Food 3kg

£10.00 £3.33/kg
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Product Details

Hypoallergenic Puppy Dry Dog Food — Chicken & Rice Starter Bag for Growing Dogs

Alpha Sporting Puppy is a hypoallergenic complete dry dog food formulated to give your puppy the very best start in life. Made with 26% poultry meal and 26% white rice — and free from wheat gluten, soya, and dairy — this high-protein formula delivers 29% crude protein and 17% fat to fuel healthy growth, development, and the boundless energy of an active puppy.

The 3kg bag is the perfect way to introduce Alpha Sporting Puppy to your dog — ideal for new puppy owners, smaller breeds, or anyone wanting to try the formula before committing to a larger bag.

Key Benefits

  • Hypoallergenic & Wheat Gluten Free — gentle on sensitive puppy digestive systems
  • 26% Poultry Meal — highest quality chicken protein for growth and muscle development
  • 29% Protein & 17% Fat — high-energy nutrition to support active, growing puppies
  • 26% White Rice — highly digestible carbohydrate for sustained energy
  • Whole Linseed (2.5%) — natural Omega 3 for healthy skin and coat condition
  • Natural FOS Prebiotics (0.2%) — fructo-oligosaccharides to support a healthy developing gut
  • Brewers Yeast — natural B vitamins to support energy metabolism and vitality
  • No Wheat Gluten, Soya or Dairy — suitable for puppies with common sensitivities
  • No Artificial Colours or Flavours — clean nutrition from the start
  • Made in Britain — trusted by British breeders and working dog owners for decades
  • VAT Free in the UK — premium puppy nutrition at great value

Frequently Asked Questions

Why choose the 3kg bag?

The 3kg bag is ideal for new puppy owners trying Alpha Sporting Puppy for the first time, owners of toy or small breeds with lower daily intake, or anyone transitioning a puppy onto a new food and wanting to start with a smaller quantity. Once you know your puppy loves it, the 15kg bag offers outstanding value for medium, large, and giant breeds or multi-puppy households.

Why is this formula hypoallergenic?

Alpha Sporting Puppy is formulated without wheat gluten, soya, or dairy — the most common dietary triggers for puppies with sensitivities. Using poultry meal and white rice as the primary protein and carbohydrate sources keeps the ingredient list clean and easy to digest, reducing the risk of allergic reactions during the critical early months of development.

How does this support gut health in puppies?

Alpha Sporting Puppy contains fructo-oligosaccharides (FOS, 0.2%) — a natural prebiotic that nurtures a healthy gut microbiome from an early age. A healthy gut is especially important in puppies, whose digestive systems are still developing. The highly digestible combination of poultry meal, white rice, and oats further supports smooth digestion and consistent stools.

How long will a 3kg bag last?

For a small breed puppy (expected adult weight 5–10kg) eating approximately 150g per day, a 3kg bag will last around 20 days. For a toy breed eating around 80g per day, it will last approximately 37 days. For medium or larger breeds with higher daily intake, the 15kg bag is the more economical choice.

What comes next when my puppy is ready for adult food?

Alpha Junior & Sporting Chicken & Rice is the natural next step from 6 months, bridging the gap between puppy and adult nutrition. For fully mature dogs, Alpha Performance Chicken & Rice delivers 30% protein and 16% fat for peak adult performance.

Browse the full Alpha Natural Dog Food range to find the perfect formula for every stage of your dog's life.
Ingredients

Composition:

Poultry Meat Meal(26%), White Rice(26%), Whole Maize, Poultry Oil, Maize Gluten Meal, Sugar Beet Pellets, Fish Meal, Whole Linseed (2.5%), Brewers Yeast, Fructo-oligosaccharides (FOS) (0.2%), Extract of Yucca Schidigera.

Additives:

Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)

Trace Elements:

Zinc (Zinc Oxide) 100mg/kg,Iron (Iron (II) Sulphate Monohydrate) 60mg/kg, Manganese (Manganese (II) Oxide) 25mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (Calcium Iodate, Anhydrous) 1mg/k, Selenium (Sodium Selenite) 0.15mg/kg

Analytical Constituents:

Crude Protein 29%, Crude Oils & Fat 17%, Crude Fibres 2%, Crude Ash 6%
Feeding Guide

All puppies are different — even puppies from the same litter may need different amounts. Adjust quantities based on age, condition, and exercise level. Feed up to 4 small meals per day until 8 weeks old, 3–4 meals per day from 8–12 weeks, 3 times per day from 12–26 weeks, and twice per day as a young adult. Transition to a suitable adult Alpha food between 6 and 9 months of age.

Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your puppy's current food — especially important for young or sensitive puppies. If your puppy refuses food or shows signs of illness, consult your vet. Store in a cool, dry place and reseal after use.
Payment & Security

Shop with confidence at Feedem. We accept major credit and debit cards, including Visa, Mastercard and American Express, as well as PayPal. You can also use Shop Pay, Apple Pay or Google Pay where available.

The payment options available for your order are shown at checkout.

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Delivery & Returns

Delivery

Free standard delivery is available on orders over £50, up to a total order weight of 32kg, to eligible UK mainland addresses. Regional exclusions and additional weight charges apply. Delivery charges are shown at checkout.

For orders under £50, delivery is usually £3.90 for smaller parcels or £6.75 for standard parcels up to 32kg, depending on size and weight. Heavier orders and surcharge areas cost more. Your delivery charge is shown at checkout.

We deliver with DPD or Royal Mail. Dispatch times depend on stock availability. Delivery times are estimates rather than guarantees.

Delivery to the Scottish Highlands is subject to a surcharge. We also deliver to Northern Ireland, where Royal Mail Tracked 48 is available for orders up to 10kg. DPD is also available for Northern Ireland, subject to a surcharge.

Free delivery exclusions

The following areas are excluded from free standard delivery:

AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS1-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight

If an item is unavailable

If an item in your order is unavailable, we’ll contact you to explain the situation and ask how you’d like to proceed.

Returns

We offer returns within 30 days of receiving your items. Please contact us before returning an item so we can help arrange your return.

Please return unwanted or unsuitable items in the same condition you received them, with their original packaging where possible. We recommend using a tracked delivery service and keeping your proof of postage.

For unwanted or unsuitable items, return postage is your responsibility.

If an item arrives faulty or damaged, please contact us so we can arrange a return at our expense.

For help with delivery or returns, email hello@feedem.co.uk or call 01287 658167.

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