Name: Alpha Everyday Beef, Chicken & Veg Adult Dry Dog Food 10kg
Brand: Alpha
SKU: 5031572000063
Price: 15.75 GBP
Availability: InStock

Alpha Everyday Beef, Chicken & Veg Adult Dry Dog Food 10kg

£15.75 £1.58/kg

In stock

Free UK Shipping for Orders over £50 (T&C's Apply)

30 years experience

Family-run pet specialists

Carefully selected brands

Trusted by our customers

Everyday Complete Dog Food — Made with British Beef, Chicken & Vegetables

Alpha Everyday is a no-nonsense complete dry dog food crafted for adult dogs who need reliable, balanced nutrition day in, day out. Made with British beef and chicken alongside wholesome vegetables and added vitamins and minerals, it delivers everything your dog needs to stay healthy and happy — without the fuss or the inflated price tag.

With a straightforward, honest recipe and a generous 10kg bag, Alpha Everyday is the dependable choice for dog owners who want quality British nutrition at a sensible price.

Key Benefits

Made with British Beef & Chicken — quality home-grown protein sources your dog will love
22% Protein — supports healthy muscle maintenance in adult dogs
Whole Peas & Vegetables — natural fibre for healthy digestion
Added Vitamins & Minerals — including Vitamins A, D3 and E for immune, bone and overall health
Nutritionally Complete — everything your adult dog needs in one bowl
VAT Free — making it even better value for everyday feeding
Made in Britain — by a trusted name in pet nutrition for decades

Is Alpha Everyday suitable for all adult dogs?

Yes — Alpha Everyday is formulated as a complete diet for adult dogs of all breeds and sizes. It provides balanced nutrition for dogs in normal to moderate activity levels. For highly active, working, or sporting dogs, Alpha Performance Chicken & Rice offers 30% protein and higher energy to match greater demands.

My dog has a sensitive stomach — is this suitable?

Alpha Everyday contains cereals, beef, and poultry, so it may not be ideal for dogs with known grain or protein sensitivities. For sensitive dogs, we'd recommend Alpha Sensitive Extra Duck & Rice — a gentle hypoallergenic alternative formulated for dogs with dietary sensitivities.

Can I feed Alpha Everyday to my puppy?

Alpha Everyday is formulated for adult dogs and is not recommended as a sole diet for puppies, who have different nutritional requirements. For puppies, Alpha Sporting Puppy Chicken & Rice is the ideal starting point, providing the higher protein and calcium levels needed for healthy growth.

How long will a 10kg bag last?

For a medium-sized dog (around 20kg) eating approximately 310g per day, a 10kg bag will last roughly 32 days. For smaller dogs or multi-dog households, adjust accordingly. The 10kg size is ideal for medium to large dogs or families with multiple dogs looking for a cost-effective daily diet.

Is Alpha Everyday a British-made product?

Yes — Alpha has been producing trusted pet nutrition in Britain for decades. The Everyday range is made with British beef and chicken, reflecting Alpha's commitment to quality home-grown ingredients at accessible prices.

Browse the full Alpha Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.

Composition:

Cereals, Meat and Animal Derivatives (9% Beef, 4% Poultry), Derivatives of Vegetable Origin, Vegetables (4% Whole Peas), Oils and Fats, Minerals

Additives:

Vitamin A 17,000iu/kg, Vitamin D3 1,500iu/kg, Vitamin E 100mg/kg (as alpha tocopherol)

Trace Elements:

Zinc (Zinc Oxide) 80mg/kg, Iron (Iron (II) Sulphate Monohydrate) 40mg/kg, Manganese (Manganese (II) Oxide) 25mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (Calcium Iodate, Anhydrous) 1mg/k, Selenium (Sodium Selenite) 0.10mg/kg

Analytical Constituents:

Crude Protein 22%, Crude Oils & Fat 8%, Crude Fibres 4%, Crude Ash 8.5%

Use the guide below based on your dog's weight. Split the daily amount into two meals where possible and always ensure fresh, clean water is available.

Up to 15kg — 35–250g per day
15kg–25kg — 250–370g per day
25kg–35kg — 370–475g per day
35kg–45kg — 475–570g per day
45kg+ — 570g+ per day

These are guidelines only — adjust based on your dog's age, activity level, and body condition. A dog in hard work or lactating may need up to 50% more than the amounts shown.

Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food to avoid digestive upset. If your dog refuses food or shows signs of illness, consult your vet. Store in a cool, dry place and reseal after use. Not suitable for puppies — see Alpha Sporting Puppy for younger dogs.

Payment and VAT

Shop in confidence at Feedem Pet Supermarket, using our secure server. Once you've decided what you want to buy, you can pay through the secure Paypal Pro payment server or Pay Pal who accept all major credit and debit cards including Visa Debit, Visa Credit, Delta, Visa Electron, MasterCard, Apple Pay, Google Pay, Euro card, American Express, Maestro and Solo cards online.

Tax Charges

VAT stands for value-added tax, which is charged on most goods and services within the European Union. Some of our products may include VAT in the displayed price. Should you require a VAT invoice for your order please contact us.

Security Policy

Once you've decided what you want to buy, you can pay through the secure Paypal Pro or Pay Pal payment server which accepts all major credit and debit cards. You can shop in confidence safe in the knowledge that at Feedem Pet Supermarket, our secure server is tested daily to ensure our website it is safe and secure

And if you have any concerns over the security of our website, you have no need.

Should you not wish to place your order online or you may call our Customer Service Advisors on Tel: 01287 658167 9am-5pm Mon-Fri

Delivery & Returns

1. What are your standard delivery charges?

For most of the UK*, spend £50 or more and we’ll deliver it to you, absolutely FREE! *max weight 32kg

For orders under £50 there is a charge of £6.75 depending on the weight.

*If you cancel part of your order which was subject to a conditional Sale, Promotion or Free Delivery offer, the Sale, Promotion or Free Delivery offer may cease to apply. If you subsequently return any items, we reserve the right to charge you for the discount you received as part of any conditional Sale, Promotion or Free Delivery offer.

2. What are your delivery times?

We understand that getting your items to you quickly is really important, so we make every effort to process your order as quickly as possible.

You can expect to receive your parcel usually 3-5 working days after ordering.* except weekends or bank holidays

3. Can I speed up my shipping?

Dependent on the items in your basket, we may be able to offer:

1) An optional next working day delivery service - £12

This option is only available by contacting our 'Customer service advisors on 01287 658167

4. Where in the UK can you deliver to?

We’ll deliver to your home or work address, whatever’s easiest for you.

Unfortunately there is certain areas which may incur an extra delivery charge to the areas below.

AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50,VI13, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight

5. Do you ship internationally, i.e. outside the UK?

We currently ship standard orders outside the UK.

6. What do I do if I receive a damaged item?

If a customer accepts a damaged parcel knowingly the damage must be specified on the courier driver's signature terminal. Please photograph damages for our investigation.

If you have accepted the parcel before realising it was damaged, or the parcel has been left in a safe place when you were not around to inspect it, then we ask you take a picture of the damaged items and contact us no later than 3pm on the next working day of delivery so we can take the necessary action and resend an item or refund you accordingly.

Still have questions?

Give us a call on 01287 658167 or email us at hello@feedem.co.uk, we'll be happy to help.

Click & Collect

Select the product you want to buy, add to you basket and head to the checkout.

At the checkout choose 'Collect Instore'.

Once you have received your confirmation telephone call or collection e-mail, simply pop in store to collect your shopping whenever you are ready.

* We do try to make sure that all items are in stock, but on that odd occasion your order may take up to 2 days for collection.
* When collecting your order, please bring your order confirmation e-mail ( or show us on your phone) & ID
* Click & Collect only available Monday to Friday 9 - 5.30 unless prior arrangements have been made for a Saturday collection 9 - 4.30

Returns

If you wish to return a product to us for any reason please do so within 30 days of the dispatch date. To receive a full refund, items must not have been used and must be returned to us with their original packaging intact.

1. How do I return my item?

The easiest way for you to return your item is to follow these 3 steps:

1) Pack everything up securely. Please include your order number and covering note.

2) State the reason for your return.

3) Post back to us at the address below. We recommend you obtain proof of postage. As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate.

Feedem Ltd
C/O (Customer Service Dept)
Unit 3
Morgan Drive
Guisborough
TS14 7DH

2. How long does it take to get a refund?

As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate. This refund is subject to standard bank clearing times and depending on the payment method can take up to 7 working days.

3. For your protection we recommend that you use a recorded delivery service when returning your item back to us as we are not liable for any loss or damage whilst in transit.

If you cancel, you must return the goods to us at your own expense. You are responsible for the risk of loss or damage when you return goods, so you should take out enough postal insurance to cover their value