Name: Alpha Grain Free Lamb, Sweet Potato & Veg Adult Dry Dog Food 15kg
Brand: Alpha
SKU: 5014171001594
Price: 36.00 GBP
Availability: InStock

Alpha Grain Free Lamb, Sweet Potato & Veg Adult Dry Dog Food 15kg

£36.00

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Grain Free Hypoallergenic Adult Dry Dog Food — Lamb, Sweet Potato & Veg for Active Dogs

Alpha Grain Free Lamb, Sweet Potato & Veg is a complete hypoallergenic dry dog food formulated for active adult dogs of all breeds. Rich in lamb and 30% sweet potato, and made without grain, soya, or dairy, this carefully balanced formula delivers 24% protein and natural prebiotics to support stamina, digestive health, and coat condition — day after day.

With no added artificial colours or flavours and a clean, grain-free ingredient list, Alpha Grain Free Lamb is a trustworthy choice for owners whose dogs need a gentler, more natural diet without compromising on complete nutrition.

Why Alpha Grain Free Lamb Outperforms Standard Grain Free Dog Foods

Hypoallergenic & Grain Free — no grain, soya, or dairy — ideal for dogs with food sensitivities
Rich in Lamb — a novel protein source, gentle on sensitive digestive systems
30% Sweet Potato — a highly digestible, grain-free carbohydrate for sustained energy
24% Protein — balanced nutrition for active adult dogs
10% Fat — moderate energy density suitable for everyday active dogs
Natural Prebiotics — to support digestive health and a healthy gut microbiome
Linseed — natural Omega 3 for healthy skin and coat condition
Balanced Nutrients for Enhanced Stamina & Work Rate — formulated for working and active dogs
No Artificial Colours or Flavours — clean, honest nutrition
Made in Britain — trusted Alpha quality for decades
VAT Free in the UK — premium grain-free nutrition at great value

Frequently Asked Questions

Why is lamb used as the protein source in Alpha Grain Free Lamb?

Lamb is widely recognised as a novel protein — meaning many dogs have not been previously exposed to it, making it far less likely to trigger an immune response or allergic reaction. For dogs that have developed sensitivities to more common proteins like chicken or beef, lamb offers a gentle, highly digestible alternative that still delivers excellent nutritional value. For a chicken-based grain-free option, Alpha Grain Free Chicken, Potato & Veg is a great alternative.

What is the difference between grain free and hypoallergenic?

Grain free means the food contains no grain ingredients — no wheat, barley, oats, or rice. Hypoallergenic means the food is formulated to minimise the risk of allergic reactions by excluding common dietary triggers. Alpha Grain Free Lamb is both — it contains no grain, soya, or dairy, making it one of the cleanest options for dogs with multiple sensitivities. For dogs that tolerate rice but need to avoid wheat gluten specifically, Alpha Sensitive Extra Duck & Rice is worth considering.

Is this suitable for working dogs?

Yes — Alpha Grain Free Lamb is specifically formulated to support enhanced stamina and work rate in active adult dogs. The 24% protein and 10% fat content provides balanced energy for everyday working dogs. For dogs with very high energy demands — such as racing or competition dogs — Alpha Performance Chicken & Rice delivers 30% protein and 16% fat for peak performance.

Why is sweet potato used instead of grain?

Sweet potato is a highly digestible, naturally grain-free carbohydrate that provides sustained energy release without the digestive stress that grains can cause in sensitive dogs. At 30%, sweet potato is the primary carbohydrate source in this formula — delivering fibre, vitamins, and slow-release energy to keep active dogs fuelled throughout the day.

How long will a 15kg bag last?

For a medium-sized dog (around 20kg) eating approximately 300g per day, a 15kg bag will last around 50 days. The 15kg size offers excellent value for medium to large dogs or multi-dog households managing dietary sensitivities.

Browse the full Alpha Natural Dog Food range to find the perfect formula for your dog's age, breed, and lifestyle.

Composition:

Sweet Potato 30%, Pea Starch 15%, Lamb Meal 14%, Beet Pulp, Meat and Bone Meal, Potato Protein, Poultry Oil, Whole Peas 6%, Brewers Yeast, Fish Meal, Whole Linseed 0.5%, Chicory Root Extract (as a source of Prebiotic FOS) 0.1%, Mannan-oligosaccharides (Prebiotic MOS) 0.1%, Yucca Extract

Additives:

Vitamin A 20,000iu/kg, Vitamin D3 2,000iu/kg, Vitamin E 110mg/kg (as alpha tocopherol)

Trace Elements:

Zinc (Zinc Oxide) 100mg/kg, Iron (Iron (II) Sulphate Monohydrate) 60mg/kg, Manganese (Manganese (II) Oxide) 25mg/kg, Copper (Copper (II) Sulphate Pentahydrate) 5mg/kg, Iodine (Calcium Iodate, Anhydrous) 1mg/k, Selenium (Sodium Selenite) 0.15mg/kg - Antioxidants

Analytical Constituents:

Crude Protein 24%, Crude Oils & Fat 10%, Crude Fibres 3.5%, Crude Ash 9.5%

This table is intended as a guide only — exact feeding amounts should be varied according to your dog's age, sex, breed, condition, and activity levels. Always ensure fresh, clean water is available. Split the daily amount into two meals where possible.

Up to 15kg — 30–245g per day
15kg–25kg — 245–360g per day
25kg–35kg — 360–460g per day
35kg–45kg — 460–555g per day
45kg+ — 555g+ per day

Always ensure fresh, clean water is available alongside dry food. Introduce any new diet gradually over 7–10 days by mixing with your dog's current food to avoid digestive upset — especially important for dogs with sensitivities. If your dog refuses food, shows signs of allergic reaction, or digestive upset persists, consult your vet. Store in a cool, dry place and reseal after use.

Payment and VAT

Shop in confidence at Feedem Pet Supermarket, using our secure server. Once you've decided what you want to buy, you can pay through the secure Paypal Pro payment server or Pay Pal who accept all major credit and debit cards including Visa Debit, Visa Credit, Delta, Visa Electron, MasterCard, Apple Pay, Google Pay, Euro card, American Express, Maestro and Solo cards online.

Tax Charges

VAT stands for value-added tax, which is charged on most goods and services within the European Union. Some of our products may include VAT in the displayed price. Should you require a VAT invoice for your order please contact us.

Security Policy

Once you've decided what you want to buy, you can pay through the secure Paypal Pro or Pay Pal payment server which accepts all major credit and debit cards. You can shop in confidence safe in the knowledge that at Feedem Pet Supermarket, our secure server is tested daily to ensure our website it is safe and secure

And if you have any concerns over the security of our website, you have no need.

Should you not wish to place your order online or you may call our Customer Service Advisors on Tel: 01287 658167 9am-5pm Mon-Fri

Delivery & Returns

1. What are your standard delivery charges?

For most of the UK*, spend £50 or more and we’ll deliver it to you, absolutely FREE! *max weight 32kg

For orders under £50 there is a charge of £6.75 depending on the weight.

*If you cancel part of your order which was subject to a conditional Sale, Promotion or Free Delivery offer, the Sale, Promotion or Free Delivery offer may cease to apply. If you subsequently return any items, we reserve the right to charge you for the discount you received as part of any conditional Sale, Promotion or Free Delivery offer.

2. What are your delivery times?

We understand that getting your items to you quickly is really important, so we make every effort to process your order as quickly as possible.

You can expect to receive your parcel usually 3-5 working days after ordering.* except weekends or bank holidays

3. Can I speed up my shipping?

Dependent on the items in your basket, we may be able to offer:

1) An optional next working day delivery service - £12

This option is only available by contacting our 'Customer service advisors on 01287 658167

4. Where in the UK can you deliver to?

We’ll deliver to your home or work address, whatever’s easiest for you.

Unfortunately there is certain areas which may incur an extra delivery charge to the areas below.

AB31-AB38, AB41-AB45, AB51-AB56, FK19-FK21,HS-HS9, IV1-IV63, KA27-KA28, KW1-KW17, PA20-PA80, PH1, PH5-PH10, PH15-PH50,VI13, ZE1-ZE3, BT1-99, IM1-9 & 99, TR21-25, PO30-41,GY1-GY9, JE1-JE5, Channel Islands (Jersey & Guernsey), Isle of Wight

5. Do you ship internationally, i.e. outside the UK?

We currently ship standard orders outside the UK.

6. What do I do if I receive a damaged item?

If a customer accepts a damaged parcel knowingly the damage must be specified on the courier driver's signature terminal. Please photograph damages for our investigation.

If you have accepted the parcel before realising it was damaged, or the parcel has been left in a safe place when you were not around to inspect it, then we ask you take a picture of the damaged items and contact us no later than 3pm on the next working day of delivery so we can take the necessary action and resend an item or refund you accordingly.

Still have questions?

Give us a call on 01287 658167 or email us at hello@feedem.co.uk, we'll be happy to help.

Click & Collect

Select the product you want to buy, add to you basket and head to the checkout.

At the checkout choose 'Collect Instore'.

Once you have received your confirmation telephone call or collection e-mail, simply pop in store to collect your shopping whenever you are ready.

* We do try to make sure that all items are in stock, but on that odd occasion your order may take up to 2 days for collection.
* When collecting your order, please bring your order confirmation e-mail ( or show us on your phone) & ID
* Click & Collect only available Monday to Friday 9 - 5.30 unless prior arrangements have been made for a Saturday collection 9 - 4.30

Returns

If you wish to return a product to us for any reason please do so within 30 days of the dispatch date. To receive a full refund, items must not have been used and must be returned to us with their original packaging intact.

1. How do I return my item?

The easiest way for you to return your item is to follow these 3 steps:

1) Pack everything up securely. Please include your order number and covering note.

2) State the reason for your return.

3) Post back to us at the address below. We recommend you obtain proof of postage. As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate.

Feedem Ltd
C/O (Customer Service Dept)
Unit 3
Morgan Drive
Guisborough
TS14 7DH

2. How long does it take to get a refund?

As soon as we receive the returned item we will issue a full refund to the card with which you made your purchase, or using PayPal where appropriate. This refund is subject to standard bank clearing times and depending on the payment method can take up to 7 working days.

3. For your protection we recommend that you use a recorded delivery service when returning your item back to us as we are not liable for any loss or damage whilst in transit.

If you cancel, you must return the goods to us at your own expense. You are responsible for the risk of loss or damage when you return goods, so you should take out enough postal insurance to cover their value